The Ad That Flipped the Script: VW’s “Will We Ever Kill the Bug?”

This classic Volkswagen ad literally flips the car upside down to grab attention. It’s visually jarring, yet instantly iconic. Instead of hiding its age, VW leaned into it, framing longevity as a strength—not a flaw.

Why it works

The image stops you cold. An upside-down car is impossible to ignore.
The headline poses a playful question that hooks curiosity.
VW turns “unchanged” into “timeless reliability.”
It reinforces the product’s resilience with humor and honesty.

Real-world examples

Apple reused this “embrace your limits” tactic with the iPod Shuffle’s simplicity.
Dove’s “Real Beauty” flipped beauty standards, just like VW flipped the car.
Dollar Shave Club used humor and honesty to position simple razors as genius.