The Ad That Solved a Dilemma With One Line

Sometimes the best marketing move is to make a tough choice easier. This classic 1976 VW ad nails that. It positions the VW wagon between a van and a station wagon, literally and figuratively. The headline says it all: “If you can’t decide between a station wagon and a van, get both.”

Why It Works

Solves a customer dilemma in one sentence
Visual perfectly reinforces the idea
Focused on utility, not hype
Simplicity makes it memorable
Contrast adds instant clarity

Real-World Examples

iPad: “The power of a computer. The portability of an iPad.”
Tesla Model Y: “The versatility of an SUV with the performance of a sports car.”
Microsoft Surface: “The tablet that can replace your laptop.”