The Fish That Proved Zippo’s Point

A lighter pulled from a fish’s belly… and it still worked. That’s the kind of story that turns a product into a legend.

Why This Ad Works

• Uses storytelling to prove the brand’s promise: “It works.”

• Turns durability into drama using a crazy real-life example.

• Visual contrast (fish + flame) instantly grabs attention.

• Bold headline opens a curiosity loop: “How could that be true?”

• Ends with a guarantee that reinforces credibility and confidence.

Real Life Examples

• Blendtec’s “Will It Blend?” series used shock demos to prove toughness, earning 6 million views.

• Dollar Shave Club’s launch video told a funny founder story, getting 12,000 customers in 48 hours.

• Apple’s “Shot on iPhone” campaigns use real stories to illustrate quality without complex specs.

Creative Variations

Hand-drawn pen style

Classic 1950s print ad

Futuristic style

Funny style