The Man from Schweppes is Here

This classic Schweppes ad nails personality-driven marketing. One look and you know—this guy means business. He’s stepping off a plane, suitcase in hand, red carpet rolled out. Instead of selling bubbles, Schweppes sells status and sophistication.

Marketing Analysis

Schweppes made seltzer feel like class in a bottle. The ad doesn’t show fun or refreshment; it shows arrival. Their product becomes a signal of worldliness and refinement.

Why It Works

• The red carpet visual = instant prestige

• Character-driven storytelling (The “Schweppes Man”) humanizes the brand

• Association with travel and luxury upgrades the perceived value

• Understated humor keeps it approachable

Examples

• Dos Equis’ “Most Interesting Man” campaign leaned on the same archetype

• Old Spice rebranded using personality-driven ads that mix humor and confidence

• Rolex ads sell success more than timekeeping

Creative Variations

Hand-drawn pen style

Classic 1950s print ad

Futuristic style

Funny style