The “No Luck” Chart Every Founder Needs to See
Proof luck doesn’t exist. https://t.co/jASU4BZD5B
Marc Lou shared this chart claiming it’s “proof luck doesn’t exist.” It maps hundreds of startups by revenue vs. time in business, and one thing pops: money compounds with time and consistency.
The Real Marketing Lesson
This graph screams one truth: most wins come from sticking around long enough. Those logos stacked in the bottom-left? They’re early. The ones in the top-right? They simply kept going, improving, iterating, compounding brand and customer trust.
Why It Works
Time builds compounding brand awareness
Repetition = trust = conversions
Consistent input beats random virality
Iteration improves offer-market fit
Staying in the game longer exposes you to more “luck”
Real Examples
Basecamp took years before hitting $1M in revenue
Slack started as a gaming company pivot
Loom grew quietly for 3 years before exponential user growth
Creative Variations
Visualize your own business journey like this—logo by logo. Then add your dream line to see where you could land.
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
