The Oldest Reason for Buying a New One
This Volkswagen ad nails timeless copywriting. It’s not flashy. It’s not loud. It’s quietly brilliant. All it shows is a familiar story: someone trading in their car for a new one – but with a clever VW twist.
Marketing Analysis
The headline, “The oldest reason in the world for buying a new one,” hooks you instantly. The reader expects vanity or luxury—but the ad flips it. The reason is simple practicality. VW positions its product as the smart, responsible choice.
Why It Works
Subverts expectations: Starts like a cliché, ends with logic.
Relatable story: Everyone’s traded something “just because.”
Brand personality: Humble, witty, and confident.
Consistent message: VW = common sense.
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
Annotated sketchbook style
Eye-tracking heatmap