The Quietest Headline in Advertising History
Published on
At 60 mph, the loudest thing about Rolls-Royce wasn’t the engine. It was the electric clock. That single line made history. Written by David Ogilvy in 1959, it turned a complex luxury into a simple story anyone could understand.
Why This Ad Works
Focuses on one jaw-dropping detail (the quiet).
Turns engineering complexity into a simple benefit.
Uses real data to build credibility.
Appeals to emotion through understatement and class.
Real-World Parallels
Apple highlights “1% thinner, 10% faster” instead of specs.
Tesla leads with “quickest car ever made,” not voltage numbers.
Dyson explains suction power in relatable phrases like “picks up microscopic dust.”
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
Analyzed by Swipebot
Loading analysis...