🎤 The SWIPES Email (Friday, February 14th, 2025)

Friday, February 14th, 2025
​An educational (and fun) email by Copywriting Course. Enjoy!
​♥️ Happy Valentine's Day ♥️

Swipe:

​PostHog has some of the most fun marketing, imagery, and copy I've ever seen! The funny thing is they sell boring analytics software, but they make it FUN.

This is their email announcement to customers about a mobile replay feature for web stats:

Wisdom:

​This is an image from France (translated to English) from the French Transportation Authority that would make it a crime to be offense to cause "habitual incivility."

Basically it would give them some power to at least fine people who make public spaces less safe or less civil.

There's a lot of evidence showing that if small laws are enforced, it prevents larger crimes from happening.

They state this is why they plan to start cracking down on small offenses to keep public spaces civil.

Interesting:

Did you know if you feed a big-ole neural network millions of hours of driving footage like this...it learns how to drive itself?

No need for humans to give it instructions on how to drive.

These are 4 of exterior cameras from my Tesla driving through Big Bend National Park last weekend:

There's actually 8 cameras on the car constantly recording, and that footage gets fed to Tesla where they crunch it, and all the cars get better at driving.

An incomprehensible amount of data being digested to drive us around safely 🤯

Picture:

Speaking of Big Bend National Park, I went hiking there this past weekend!

What a cool place.

We also stayed in this tiny artsy town called Marfa:

Essay:

This is a 1980’s IBM print ad talking about how automation causes short term pain for longterm gains:

The process generally goes like this:

1.) People get scared/angry that a job is automated. The way of the world is disturbed, and people generally don't like that, especially when it affects their livelihoods.

2.) People adapt and find new work. Many people actually get BETTER work if they can effectively use the new technology.

3.) Some tasks get automated by machines, and people quickly grow used to it. Like calculators, or TV's, or radios, or newspapers....these were all once new technologies that disrupted the economy, but are now so commonplace we don't even think about it.

4.) We can then do more and more important things now that task is automated.

We’re seeing this play out now with many boring tasks we just assume humans do like driving, analyzing data, transcribing things, writing, coding and more.

​
​

Splurge:

Ever wonder what pays all the bills for this SWIPES Email to go out every week?

It's from sponsors like these!

Have a great Friday!​
​Sincerely,
Neville Medhora