🎤 The SWIPES Email (Friday, October 24th, 2025)

Happy Friday, I am writing this email from my patio outside whilst drinking a beer and the weather is super nice in Austin :-)

Swipe:

This ad from ​Base American​ hits you right in the feels with one line:

“Don’t tell your grandkids all you did was B2B SaaS.” 🤣

This ad was made to hire people who want to build a new energy company, and they want people working at software companies to come over.

This reminds me of that famous case where Steve Jobs recruited the CEO of Pepsi and said, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?"

Wisdom:

Here's a cool image showing how a bunch of small failures turn into experience, which then turns into success:

This nails a hard truth: Success is usually a tangled mess of failed attempts.

This is super common with a lot of founders:

• James Dyson made 5,127 prototypes before his first vacuum worked.

• Airbnb’s founders literally sold cereal boxes to pay rent before Airbnb finally took off.

I asked AI to re-do this image "more fun" and here's what it came up with 🤣

Interesting:

As someone who would go to SanFrancisco as often as possible during the Texas summers, I can confirm California by far has the best year-round weather in the United States:

Los Angeles is notorious for being good weather nearly all year, and most places while the temperature slightly fluctuates just stays within a comfortable range almost all year.

Picture:

I saw this picture and loved it:

This image shows digital addiction. I love it because it's got zero words but you instantly know what it means: Our devices are the new smokes.

I'm actually very PRO technology, but like anything, moderation is key.

I sometimes use social media or YouTube for hours going down productive rabbit holes learning about stuff.....but other times I catch myself scrolling stupid short form videos for an hour and know that's bad.

Essay:

This was a GREAT video about automation and AI:

Gary Tan (CEO of Y Combinator) talks about examples through time where the automation of jobs actually made the industry WAY BIGGER.

It's a phenomenon known as ​Jevon's Paradox​: As a service gets cheaper, more people use it.

Cheaper service --> More people buy --> More use cases for the service.

Accounting used to be done by hand, then computers came in and automated the boring work, so the industry got way bigger as everyone could do advanced accounting.

Or radiologist were supposedly going to go extinct as AI got good at spotting MRI scans, but they ironically have gone up in demand.

Splurge:

I would say a good "splurge" this weekend could be learning how to use AI as a tool that can help you:

People always ask "which AI should I use" and my answer is:

"They're almost all within 3 months of each other."

For the overwhelmingly most part I just use regular old ChatGPT 5.

For image creating and video creation I use ChatGPT, but honestly Grok is a lot more useful and way faster.

Just having a $20/mo ChatGPT account will cover 98% of your use cases.

Try learning stuff like:

• Asking AI to make you an email.

• Asking AI how to improve your business.

• Taking a photo of something broken and asking AI how to fix it.

• Taking a photo of your living room and asking AI to redecorate it

In fact it's SO good at answering most questions, that this will re-shape our economy in a few short years:

Hope you have a great weekend!

Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: