🎤 The SWIPES Email (Friday, September 26th, 2025)

Friday, September 25th, 2025 ​​
SwipeFile.com​​​​​​: The idea vault for marketers.
​​​​​​CopywritingCourse.com​​​​​​: Re-write all your emails and sites.

Swipe:

This is a simple and brilliant example of visual storytelling in marketing....in this little square I learned that peppers change their name when they're dried!

I guess this is the same with grapes turning into raisins.

I just love a good ​before & after photo​.

Wisdom:

Here's a chart showing what most Gen-alphas want to be when they grow up...no surprise that YouTuber is #1 on the list!

I mean it kind of makes sense, a lot of very popular YouTubers look like they have a lot of fun AND make a lot more money than a doctor, so that choice is not super crazy!

Interesting:

This is a slide from OpenAI showing what people have been using AI for, this is super cool insider info for ChatGPT:

Here's what it says people are using ChatGPT for specifically:

Practical Guidance (28.3%)

• Tutoring or Teaching: 10.2%

• How To Advice: 8.5%

• Health, Fitness, Beauty or Self Care: 5.7%

• Creative Ideation: 3.9%

Writing (28.1%)

• Write Fiction: 1.4%

• Translation: 4.5%

• Personal Writing or Communication: 8.0%

• Edit or Critique Provided Text: 10.6%

• Argument or Summary Generation: 3.6%

Seeking Information (21.3%)

• Specific Info: 18.3%

• Purchasable Products: 2.1%

• Cooking and Recipes: 0.9%

Technical Help (7.5%)

• Mathematical Calculation: 3.0%

• Data Analysis: 0.4%

• Computer Programming: 4.2%

Multimedia (6.0%)

• Generate or Retrieve Other Media: 1.1%

• Create an Image: 4.2%

• Analyze an Image: 0.6%

Other / Unknown (4.6%)

• Other / Unknown: 4.1%

• Asking About the Model: 0.4%

Self-Expression (4.3%)

• Relationships and Personal Reflection: 1.9%

• Greetings and Chitchat: 2.0%

• Games and Role Play: 0.4%

Picture:

Got to hang out with some buddies this weekend and a bunch of family!

Hope YOU had a fun weekend too!

Essay:

This is such an awesome about page that grabs attention with this awesome image and story.

I love personal-feeling copy like this:

Splurge:

Checkout the Morning Brew newsletter:

Hope you have a great weekend!

Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: