Turn Getting Roasted Into Ad Revenue
adswithbenefits Will Baron got roasted online for having a big forehead. He responded by drawing ad slots on it with...
Most people get roasted online and just cry in the comments. Willfred got roasted for his “big” forehead and literally turned it into a billboard. The photos show his face covered in Sharpie price tags, brands lining up in the comments, and a Google Form turning trolling into a media kit. That’s not a meme, that’s a monetization strategy.
How to copy this without a giant forehead
Find the thing people already tease or notice about you or your brand, exaggerate it visually, then slap a clear offer and price on top. Capture demand in a low-friction way (form, DM, link) and screenshot every big name or number as proof. The internet wants a spectacle; advertisers want attention with a story behind it. Give them both and charge accordingly.
Why this forehead stunt prints money
- He turned an insult into a visual product: the drawn grid and clear prices make his forehead feel like prime real estate.
- The ridiculousness is the hook, but the framed pricing and “spots selling fast” copy make it feel like a legit ad buy.
- Screenshots of huge comment-section demand (big brands piling in) create instant social proof and justify raising rates.
- A simple Google Form turns viral attention into an organized pipeline of paying sponsors instead of just views.
Other ways creators flip jokes into ad inventory
Duolingo leans into its unhinged green-owl meme persona and sells brands placement inside chaotic TikToks that fans already roast and remix.
Liquid Death takes jokes about overpriced water and turns them into metal-style cans and sponsorships that brands buy because the hate is part of the hype.
