Use Weird Travel Stories To Sell Coffee
Selling coffee by talking about beans and roast levels is boring. Selling coffee by telling a ridiculous story about an amphibious car, questionable decisions, and a hunt for the perfect cup? That’s interesting. This ad shows how a weird travel tale can make a plain brown coffee bag feel like a ticket to adventure. Let’s break down why this works and how you can steal the idea for your own brand.
Turn Your Coffee Bag Into a Story Trigger
The visual sets the tone: a lonely bag of Dilworth Coffee with the line “YOU WON’T BELIEVE WHAT HAPPENED ON THE WAY TO COSTA RICA…” floating over a giant, grainy photo of a boat-car cruising across a lake. Below it, the copy reads like a half-remembered road trip confession: random crew, Corinthian leather, brushes with the law, and a wink about “no outstanding warrants.” None of this explains origin notes or tasting profiles, yet you instantly assume this coffee is for people who like adventures, not spreadsheets. The bag becomes a souvenir from a chaotic journey, not a grocery item.
Why This Weird Travel Story Sells Coffee
- Hooks with a curiosity headline that sounds like a clickbait travel blog, not a product label.
- Uses the vintage amphibious-car photo to prove the story isn’t just made up ad fluff.
- Makes the brand the reckless hero willing to “do anything” to find great coffee.
- Sprinkles in humor (warrants, random crew, damp leather) so the reader feels in on the joke.
- Ends with a casual invite: “Have a cup or three and enjoy the ride, man,” tying the story back to buying and drinking the coffee.
How to Steal This For Your Own Coffee Brand
Dilworth Coffee uses a sketchy-sounding amphibious road trip to Costa Rica to position their beans as the spoils of a slightly illegal adventure.
A local roaster could show a beat-up scooter overloaded with bags and tell the story of getting lost in Guatemala to find a tiny hillside farm.
An ecommerce coffee brand could feature a night-bus photo and narrate the time a customs agent confiscated everything except one precious bag of beans.
