Validating something needs to get traction quickly
Updated on
Jason Cohen
@asmartbear·Sep 4
Still no customers 2 months after launch, despite trying?
Realize that either no one wants it, or they do but you don't know how to find them / talk to them.
Which one is it really? How do you know?
And if you can't answer that either, you have to stop.
Jason Cohen nails it: if you’ve launched and still have zero customers after 2 months, the problem is simple—you either built something no one wants, or you’re pitching to the wrong people.
Why It Works
- Forces you to face the brutal truth fast.
- Keeps you from wasting months on the wrong idea.
- Shifts your focus from building to learning who your customers actually are.
- Invites data-driven decisions instead of emotional attachment.
Real-World Proof
- Dropbox's early waitlist proved people actually craved file syncing before coding more.
- Slack pivoted from a failed game because no one wanted it—their internal chat tool did.
- Airbnb couldn’t get traction until they found their real users: conference attendees needing cheap rooms.
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