Volkswagen: 16 Options for the Price of None
Volkswagen nailed value-driven advertising with this simple, confident layout. The headline grabs you fast: “16 options for the price of none.” It instantly reframes optional car features as standard — a power move in car marketing.
Why It Works
Contrast headline: It flips expectations and demands a second look.
Price anchor: Starts with a clear dollar figure, then compares against the “average” car.
Itemized proof: Every feature is listed, reinforcing value with specifics.
Visual focus: Simple, clean photo keeps attention on the car, not distractions.
Real-World Examples
Apple uses similar framing in “includes everything you need” launches.
Costco highlights all-in pricing — membership equals built-in benefits.
Hyundai’s “America’s Best Warranty” plays the same value-first angle.
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
Annotated sketchbook style