When a Glitch Becomes Genius

This image looks like a tech error—but it’s actually a brilliant ad for Volkswagen. The "glitch" immediately grabs attention because it breaks the norm. You stop scrolling because your brain says, “Wait, what’s going on here?”

Why It Works

Pattern interrupt: The distorted image stops you mid-scroll. An ad that looks “broken” stands out in a sea of perfection.
Curiosity gap: You’re forced to look closer just to figure out what’s happening.
Brand alignment: VW has long used self-aware, clever ideas that match their “think smart” identity.
Visual storytelling: The ad instantly communicates contrast—precision vs. imperfection.

Real Examples

Apple’s “Shot on iPhone” ads highlight imperfections that make real-life photos relatable.
Spotify Wrapped surprises users with seemingly chaotic, data-heavy graphics that tell a personal story.
Glitch-style designs in Nike and Adidas campaigns make static images feel alive.