Why is Kevin Rogers closing CopyChief?
Kevin Rogers announced he’s closing Copy Chief after ten years of building a thriving community for freelancers and copywriters. His heartfelt Facebook post breaks down the reasons why—from shifting business landscapes to changing personal callings. It’s less a goodbye and more a reflection on evolution—both for business models and for people.
Why it hits home
This post resonates because it’s not just about closing a business. It’s about self-awareness and having the guts to move on when something no longer fits. Kevin didn’t frame it as a failure—he framed it as progress. That’s a powerful mindset shift for any entrepreneur or creative.
Key takeaways from Kevin’s message
- Running a large community takes constant direction and can lead to decision fatigue.
- Technology evolves, but change management on a human level is always the hardest part.
- The freelance copywriting landscape is shifting fast with AI and new market dynamics.
- Success means knowing when to end something, not just when to start it.
- Personal growth often requires letting go of established identities.
Real-world parallels
Basecamp co-founders restructured their company to reduce complexity and focus on meaningful work.
Patreon adjusted focus to better serve its creator community instead of expanding too fast.
Buffer streamlined their product suite when growth started conflicting with their company values.