Win Your Launch Six Months Early
This image calls out is launching too late. The bold blue graphic screams the actual secret: your launch is won or lost six months before the big day. Not during the frantic launch week. Not when you are begging for sales. Long before that.
The Psychology Behind It
The image stacks cards like a funnel, with only step 01 fully readable: “Warm your audience.” Everything else is blurred on purpose. It plants a thought: if you have not even done step one, the rest of the launch sequence might as well not exist. That tension nudges the reader to think, “Wow, I am already behind. I should start now.”
The Hidden Launch Checklist
- Warm your audience months in advance with useful content and soft mentions of what is coming.
- Build proof early with betas, case studies, or behind‑the‑scenes screenshots.
- Announce pre‑orders so launch day is fulfillment, not desperate selling.
- Treat launch week as the victory lap, not the starting gun.
Brands That Launch Before They Launch
Apple spends months leaking features, teasing keynotes, and warming the audience long before iPhone pre‑orders open.
ConvertKit regularly shares in‑public build logs and beta invites so new features already have fans the day they roll out.