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The Power of Persona: Dos Equis' Legendary Ad

Most Interesting Man in the World/Ads/Print Ads
11 hours ago
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How Dos Equis Made ‘The Most Interesting Man in the World’ Iconic

Most Interesting Man in the World/Ads/Print Ads
1 day ago
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American Express Turns a Diamond into a Punchline

Ads/Print Ads/Copywriting
1 day ago
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The Credit Card That Sold You Jeans (and Everything Else)

Ads/Print Ads/Copywriting
1 day ago
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The Clever Copy Behind “How to Buy Jeans”

Ads/Print Ads/Wisdom
1 day ago
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How American Express Sold More Than Just a Card

Ads/Print Ads/Copywriting
1 day ago
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How Dos Equis Turned a Beer Ad Into Iconic Storytelling

Most Interesting Man in the World/Ads/Copywriting
1 day ago
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How Dos Equis Made Being Interesting a Lifestyle

Most Interesting Man in the World/Ads/Print Ads
1 day ago
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How Dos Equis Made 'Interesting' Its Entire Brand

Most Interesting Man in the World/Ads/Copywriting
2 days ago
Ad
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How American Express Used Humor to Make Trust Memorable

Ads/Print Ads/Copywriting
2 days ago
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How American Express Used Humor to Sell Trust

Ads/Print Ads/Copywriting
2 days ago
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How American Express Sold 'Peace of Mind' With Humor

Ads/Print Ads/American Express
3 days ago
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Vintage Advertising: How American Express Sold 'Safe Spending'

Ads/Print Ads/Copywriting
3 days ago
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The Honeymoon Advertisement That Sold Peace of Mind

Ads/Print Ads/Copywriting
3 days ago
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Why an Armored Car Won’t Make You Feel Safer (But This Ad Might)

Ads/Print Ads/American Express
4 days ago
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How American Express Made Furniture Shopping Fun

Ads/Copywriting/American Express
4 days ago
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How American Express Turned a Hairbrush Into a Status Symbol

Ads/Copywriting/American Express
4 days ago
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How a Credit Card Sold the Dream of Skating

Ads/Copywriting/American Express
5 days ago
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How American Express Sold Status With A Simple Tagline

Ads/Print Ads/Copywriting
5 days ago
Ad
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American Express: Turning Shopping Into Status

Ads/Copywriting/American Express
6 days ago
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What's in Store with American Express: A Lesson in Prestige Marketing

Ads/Print Ads/Copywriting
6 days ago
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David Ogilvy’s Playbook for Running an Advertising Agency

Ads/Print Ads/Advice
Jan 1, 2026
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How Singha Beer Made Thai TV Ads Work

Ads/Copywriting/Advertorials
Dec 31, 2025
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The Bell System’s Vision: Building Ahead of a Nation’s Growth

Ads/Print Ads/Copywriting
Dec 31, 2025

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