Database/Liquid Death/Murder Your Thirst

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Murder Your Thirst

Liquid Death grouped multiple executions around the same darkly comic anti-water-brand positioning, using shocking visuals and heavy-metal tone to make canned water feel rebellious and highly shareable.

Liquid DeathPackagingSocialEventsVideoOutdoorFood BeverageConsumer GoodsDTC Brand

Cost

$XXM

Revenue

$XXM

ROI

X.Xx

Timeframe

X years

Year

XXXX

Complexity

4/5

Impact

4/5

Goal

Xxxxxxxx xxxxxxxxxx xxx xxxxx xxxxxxxxx

Notes

  • Xxx xxxxx xxxx x xxxxxx xxxxxxxx xxxx xxxx xxxxxxxxxxxxx.
  • Xxxxxxxxxx xxxx xxxxx xxxxxx xxxxxxxxx, xxxxxx, xxx xxx xxxx xxx xxxxxxxx xxxxxxxx xxxxx.
  • Xxxxx xxx xxxxxxxx xxxxx xxxxxxxxx xxx xxxx xx xxxxx.

Posts

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