Case
The Schweppes Man
"The Schweppes Man" was the current CEO of Schweppes Tonic Water in the 1950's and 1960's, and the ad agency had an idea to make him into this intriguing world traveller character who prefers drinking Schweppes. He was kind of like the original Most Interesting Man In The World character.
Cost
$10M
Revenue
$500M
ROI
50x
Timeframe
15 years
Complexity
2/5
Impact
5/5
Notes
- Based around an intriguing character
- Ran for over a decade
- Schweppes became synonymous with tonic water
Posts
How Schweppes Found Gold in the American West
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Old-School Cool: The Schweppesman Sells Class, Not Soda
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Old-School Luxury: How Schweppes Made Carbonation Feel Classy
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The Schweppesman Gets Outsmarted—And the Ad Wins
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The Schweppesman Meets the Princess of Bangalore
This vintage Schweppes ad captures a glamorous exchange between the...
The Schweppesman Rides Again: How a Classic Ad Sells Sophisticated Fun
This vintage Schweppes ad captures a bearded gentleman—The Schweppesman—riding confidently...
The Smartest Ad You’ll Ever See About a Tonic Water
At first glance, it looks like a charming 1950s picnic...
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