Case
The Schweppes Man
"The Schweppes Man" was the current CEO of Schweppes Tonic Water in the 1950's and 1960's, and the ad agency had an idea to make him into this intriguing world traveller character who prefers drinking Schweppes. He was kind of like the original Most Interesting Man In The World character.
Cost
$10M
Revenue
$500M
ROI
50x
Timeframe
15 years
Complexity
2/5
Impact
5/5
Notes
- Based around an intriguing character
- Ran for over a decade
- Schweppes became synonymous with tonic water
Posts
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The Schweppesman Meets the Princess of Bangalore
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The Smartest Ad You’ll Ever See About a Tonic Water
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The Timeless Charm of “His First Schweppes”
The vintage Schweppes ad titled “His First Schweppes” perfectly captures...
Vintage Cool: Schweppes Sells Sophistication by the Pool
This vintage Schweppes ad captures effortless summer elegance. A stylish...
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