Company
Schweppes
Schweppes is a historic global brand of carbonated soft drinks and mixers, founded in 1783 in Geneva by Johann Jacob Schweppe as the world's first commercial carbonated mineral water. Famous for tonic water, ginger ale, and other sparkling beverages, it holds a British royal warrant since 1836. The brand is now owned and distributed by various conglomerates by region: Keurig Dr Pepper in North America, Suntory in much of Europe, Coca-Cola in many territories, and Asahi in Australia.
Founded
1783
Employees
10,000+
Revenue
$16.6B
Timeline
Global Brand Revamp
Schweppes unveiled revised logo, visual identity, skittle bottle in PET, and new flavors like Pineapple Coconut to appeal to modern consumers.
Schweppes Mix RTD Launch
Entered ready-to-drink category with premium Gin Twist and Paloma Bliss cocktails in 250ml cans for at-home pre-party moments.
Goodwood and Ascot Partnerships
Named Official Mixer Supplier to Goodwood events and Ascot/Royal Ascot with year-round bars, activations, and experiential cocktail bars.
Fizz it Up Festive Campaign
Christmas campaign with new fresh visual, Spiced Lemonade serve, promotions, multipacks, across cinema, OOH, social for mixology occasions.
Born Social Campaign
New platform and multi-million campaign inspiring young adults to embrace social instincts with TV, OOH, events at Taste of London and Gin & Rum Festival.
Skittle Bottle Rebrand and 1783 Launch
Biggest GB investment: new skittle-shaped bottle homage to 1783 original, Schweppes 1783 premium mixers, backed by £6.6m campaign with TV, OOH, sponsorships.
Biggest Marketing and Product Launch
Schweppes launched new skittle-inspired bottle, brand design, and premium mixers with £6.6 million campaign celebrating 234-year history.
US Market Entry Partnership
Deal with Pepsi-Cola for exclusive North American bottling rights, dropping prices and expanding US presence with Schweppshire ads.
Schweppshire Campaign
Bloxham agency launched whimsical 'Schweppshire' ads featuring imaginary British county with puns and characters to entertain and build love for products.
Schweppervescence Campaign
S.T. Garland coined 'Schweppervescence' tagline, used in Victory Day Parade banners to emphasize bubbly effervescence post-WWII.
Schweppervescence Global Campaign
The global campaign 'Schweppervescence lasts the whole drink through' brought the iconic term to life.
Introduction of Tonic Water and Ginger Ale
Schweppes launched Indian Tonic Water and Dry Ginger Ale, two iconic beverages still popular today.
Official Beverage of Great Exhibition
Schweppes was appointed the official beverage for the Great Exhibition at the Crystal Palace, featuring the iconic Schweppes Fountain.
Royal Warrant
Schweppes received the British royal warrant from King William IV, becoming supplier to the monarchy and enhancing prestige.
Royal Warrant Appointment
Schweppes received the royal warrant from King William IV, becoming purveyor of sparkling beverages to the British Royal Family.
Launch of Aerated Lemonade
Schweppes launched its first flavored innovation, Aerated Lemonade, inspiring the classic Schweppes Lemonade.
Founding of Schweppes
Johann Jacob Schweppe founded the company in Geneva to manufacture and sell the world's first bottled carbonated mineral water.