Funny Seagull Theft Policy – No Refunds
This beach boardwalk nailed it with a sign that warns: no refunds if a seagull steals your food. The visual...
WisprFlow.ai "Voice is 4x faster" Ad
This ad nails clarity and benefit-first messaging in five words flat. No fluff, no jargon. Just a bold outcome: voice...
15 Skills That Pay Off Forever
This visual list packs a career’s worth of wisdom into one clean frame. It’s not just about “self-improvement”—it’s a cheat...
Great emailers can sell at scale
This cartoon nails it: the person with the cape isn’t Superman—it’s an email marketer. Those little envelopes they’re sending? That’s...
Jebbee One Pager
This Jebbee one-pager feels like a classic startup pitch deck shrunk down to one page. It’s bright, clear, and instantly...
Email can be re-jigged to every platform
Most marketers create a killer email, hit “send,” then forget about it. That’s like spending hours cooking a steak dinner......
Slide them down the “Slippery Slope”
This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line...
Buy Now Pay Overtime Eight Sleep Ad
Eight Sleep’s ad nails buyer psychology by focusing on how easy it is to own, not just what you get....
Use the A.I.D.A. Formula for selling
Ever wonder why some sales pages feel like a smooth slide that lands you right on the “Buy Now” button?...
The Greatest Dumpster Company Ad
This ad from Bin There Dump That takes a boring category (dumpsters!) and makes it pop. A bright green backdrop,...
Are you a triple threat?
In sports and entertainment, a “triple threat” means someone who can do three things really well. In marketing, that could...
70% Content and 30% Sales
That colorful little chart says it all: 70% content, 30% sales. It’s the email marketing sweet spot. Enough value to...
Use Images
Ever open an email and instantly skip the text to look at the picture? That’s not you being lazy. That’s...
3 levels of copy that AI can do
AI is getting spooky good at spitting out words fast. But can it really write killer copy? Nev breaks it...
Oversharing attracts the wrong attention
This image nails the concept of “too much information.” One candy sits exposed and swarmed by ants, while the other...
Ritual Zero Proof Spiritz Your Way Ad
This ad nails the “zero-proof without zero fun” vibe. Bold yellow background, bold message: Your Spritz, Your Way. It’s not...
Camtasia New Monthly Plan
Camtasia’s Instagram ad is a masterclass in clean design and clear messaging. No fluff, no features—just a smiling face, bold...
I didn't tell anyone that I own the domain
Nev bought SwipeFile.com and didn’t tell anyone. No launch, no hype, just silence. Then… he quietly dropped the name in...
How to Build Build BulletProof Self-Confidence
Sometimes the best marketing isn’t polished — it’s sketched on a napkin. Matt Gray’s hand-drawn guide to “Building Bulletproof Self-Confidence”...
1g net carb bread
You can tell this bread knows exactly who it’s talking to. Big, bold “1g Net Carb” on the front. That’s...
How to be unhappy (inverted for happiness).
Sometimes the easiest way to find what works is to first look at what doesn't. This image nails it: how...
The real luxuries in life.
This image nails something clever: it sells a feeling, not a product. By listing small pleasures like naps, sunsets, and...
Lead magnets aren't dead ad.
This ad from Ontraport nails it. A bright blue background, a zombie hand rising from the grave, and a bold...
Clever business card.
This card nails it: one single line that doubles as name, website, Instagram, and email. It’s clean, clever, and unforgettable....
