70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales. Image Description...
Today I see red when anybody at Ogilvy, Benson & Mather tells a client that we cannot produce an advertisement or a television commercial on the day we have promised it. In the best establishments, promises are always kept, whatever it may cost in agony and overtime.— David Ogilvy
Focus on the other person's needs
Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR...
Clever breakdown of toothpaste ingredients
This is a super cool method of taking complex sounding ingredients, showing where they come from, and then what they...
A lot of writers throughout history have embraced walking.— Anon
Users are pleased by design, but drawn to the content.— Jason Beaird
Backlinko Scaling Content Graphic
This is an awesome graphic about how content is created. [Finding keywords] › [Choosing a content format] › [Outlining] ›[Writing]...
The Messy Writing Process
When you're organizing your thoughts on a topic, it can get pretty messy and disorganized 😳 It's totally normal to...
Nick Gray "Friend Update" Email
[drawattention ID="2582"] This is an amazing email by Nick Gray (founder of Museum Hack) where he updates his list of...
1% Of People Create The Most Content
In most public networks: 90% of people just lurk. 9% of people casually participate. 1% of people create most content.
Funny NASA "Buzzword Generator"
In an effort fight confusion-causing BuzzWords in 1966, NASA circulated this hilarious "Buzzword Generator" to show people how ridiculous and...
American Express 0% Deferment Announcement
This is the way American Express announced to all their credit card holders via email they can defer any interest...
CoronaVirus Cat Flattening Image
This is a lovely example of taking a boring chart and making it more understandable to the general public. Image...
David Abbott 5 Rules of Copywriting
Here are some basic copywriting principles from David Abbott Image Description A black-and-white photo of David Abbott, exuding wisdom and...
Base Content Priority Chart
This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...
Story Circle
This is what a "Story Circle" looks like when writing a script. This is a great way to run a...
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...
H&M Copy Options Email Template
This is a template sent out by H&M by mistake. You can see how they layout their ad. Image Description...
Shattered Glass Bears 😳
Some simple but effective copywriting at a zoo explaining why the glass in the bear area is broken! Image Description...
Getting 3 Copywriters To Write For You
This is a clever image showcasing the concept of 3 copywriters helping you write. Image Description A whimsical illustration shows...