Sugarman Trigger #10

Sugarman Trigger #7

Sugarman Trigger #4

Add social proof by linking to famous names or brands

An easy way to show social proof for a product is to link the product to a more famous name...

Sugarman Trigger #1

70% Content, 30% Sales Formula

When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

Focus on the other person's needs

Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR...

Nick Gray "Friend Update" Email

[drawattention ID="2582"] This is an amazing email by Nick Gray (founder of Museum Hack) where he updates his list of...

Sugarman Trigger #9

Sugarman Trigger #6

Sugarman Trigger #3

Joe Sugarman Psychological Triggers Video

This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.

Clever breakdown of toothpaste ingredients

This is a super cool method of taking complex sounding ingredients, showing where they come from, and then what they...

Backlinko Scaling Content Graphic

This is an awesome graphic about how content is created. [Finding keywords] › [Choosing a content format] › [Outlining] ›[Writing]...

Sugarman Trigger #8

Sugarman Trigger #5

List of 103 copywriting tips

Sugarman Trigger #2

Simple

The Messy Writing Process

When you're organizing your thoughts on a topic, it can get pretty messy and disorganized 😳 It's totally normal to...

1% Of People Create The Most Content

In most public networks: 90% of people just lurk. 9% of people casually participate. 1% of people create most content.