CEO Playbook: Run Marketing Like Netflix
jacquesgreeff_ Marketing is usually our dirty little secret but I’m sharing our secret sauce today 🌶️
Most CEOs still treat marketing like a cost center and content like a side hustle. The Kinso Instagram carousel flips that on its head and shows what it looks like when a founder runs marketing like Netflix runs shows. Every slide is a mini masterclass in building a $100M brand by acting like a media company first, product company second. Here’s the CEO playbook hidden inside those seven images.
Your 3-step CEO playbook
First, define your four “Netflix rows”: entertainment, education, inspiration, and product, then assign each a percentage of your posting calendar. Second, cast at least three internal characters—founder, specialist, and customer-facing lead—and give each their own recurring series. Third, review performance weekly and renew only the formats that earn saves, replies, or revenue. When in doubt, ask: would my audience actually binge this, or is it just another corporate promo?
The Netflix-style moves hiding in the carousel
- Slide 1 makes a bold prediction and $100M hook so CEOs lean in before a single tactic is shared.
- Slide 2 shows a real “Head of CEO Content” job listing to prove this media-first shift is already happening.
- Slide 3 turns the Netflix home screen into a content strategy: Entertainment, Education, Inspiration, Product.
- Slide 4 maps those categories onto a funnel so every post has a role: views at the top, revenue at the bottom.
- Slide 5 casts the whole team as recurring characters, not just the founder, multiplying distribution.
- Slide 6 explains how winning formats become repeatable series, squeezing maximum ROI from each idea.
- Slide 7 ends on a high-energy team shot with a clear CTA to follow the ongoing “show” of building Kinso.
Who’s already running marketing like a streaming service?
HubSpot runs an always-on mix of education, entertainment, and product content across blogs, podcasts, and YouTube that feels more like a business channel than a SaaS company.
Morning Brew turns its newsletter, podcasts, and social feeds into serialized shows with recurring hosts, formats, and characters that keep founders bingeing business content.