Company
CeraVe
CeraVe is a dermatologist-developed skincare brand specializing in ceramide-based products to restore and protect the skin barrier. Founded in 2005, it offers cleansers, moisturizers, sunscreens, and haircare for various skin types and conditions like dry skin, eczema, acne, and psoriasis. It is the #1 dermatologist-recommended skincare brand and uses patented MultiVesicular Emulsion (MVE) technology for sustained hydration. Owned by L'Oréal as part of its Dermatological Beauty division.
Founded
2005
Employees
51–200
Timeline
NBA Partnership and Kevin Durant Endorsement
CeraVe became the Official Skincare & Haircare NBA Partner with Kevin Durant endorsement deal for his dry skin, promoting as official moisturizer of his legs.
Balancing AirFoam Cleanser Launch
Launches Balancing AirFoam Cleanser with Glycolysine as part of 20th anniversary innovations.
Anti-Dandruff Haircare Launch
First haircare products launched with Anti-Dandruff Shampoo and Conditioner.
NBA Partnership
Becomes NBA's Official Skincare and Haircare Partner with season-long campaigns.
Super Bowl Michael Cera Campaign
CeraVe aired a Super Bowl LVIII commercial featuring actor Michael Cera playing on the brand name similarity, emphasizing development by dermatologists not the actor.
Care For All Program
Social impact program Care For All begins to improve access to dermatological care.
Thank You Nurses Campaign
Thank You Nurses campaign celebrates healthcare workers during COVID-19.
Hyram Influencer Promotion
Promoted by influencer Hyram Yarbro, leading to 89% global sales increase.
Hyram Yarbro Viral Promotion
Influencer Hyram Yarbro promoted CeraVe on social media from March to October, generating $3.2 million in media value and driving an 89% global sales increase.
#1 Dermatologist Recommended
CeraVe becomes the #1 Dermatologist Recommended Skincare Brand.
Global Expansion
CeraVe expands to over 35 countries worldwide.
L’Oréal Acquisition
CeraVe acquired by L’Oréal for $1.3 billion, accelerating global expansion.
Baby Skincare Line Launch
CeraVe expands with gentle skincare for babies including Wash & Shampoo.
Day-to-Night Facial Moisturizers Launch
Day-to-night facial moisturizers launch offering round-the-clock hydration.
First Clinical Studies
First CeraVe clinical studies confirm effectiveness in soothing eczema-prone skin.
CeraVe Launch
CeraVe launches with Moisturizing Cream, Moisturizing Lotion and Hydrating Facial Cleanser, powered by three essential ceramides and MVE Technology.