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Michael CeraVe
CeraVe seeded a fake conspiracy that Michael Cera created the brand, then revealed the joke in a Super Bowl campaign that massively expanded earned reach.
Cost
$XXM
Revenue
$XXXM
ROI
X.Xx
Timeframe
X weeks
Year
XXXX
Complexity
4/5
Impact
5/5
Goal
Xxxx xxxxxxxxx, xxxxxxx xxxxxxxx xxxxx, xxxxx xxxx
Notes
- Xxxxx xxxxxxxxx xxxxxx xxx xxxx xxxxxx xxxxxxx xx xxxxxxxx xxxx xx xxx xxxxxx.
- Xxxxxxxxx xxx xxx xxxxxx xxx xxxxxxxxx.
- Xxxxxx xxxxxxxxxx xxxxxxx xxxxxx xxxxxxxxxxx xxxx xxxxxxxxxxxx.
Posts
Figures are directional estimates. Report a data issue.