Company
Dos Equis
Dos Equis is a premium Mexican lager beer brand, known for its crisp taste and iconic 'Most Interesting Man in the World' campaigns. Owned by Heineken N.V. through Heineken Mexico, it was founded in 1897 at the Moctezuma Brewery in Veracruz, Mexico.
Revenue
$10M
Timeline
Most Interesting Man Campaign Return
After 10 years, Dos Equis revived the 'Most Interesting Man in the World' campaign with Jonathan Goldsmith, debuting during College Football Playoff with teasers and 'Stay Thirsty' platform.
Most Interesting Man Campaign Revival
Dos Equis revives the 'Most Interesting Man' campaign after 10 years with a new ad featuring original actor Jonathan Goldsmith to boost slumping sales.
Ranch Water and Margarita Launches
Expanded portfolio with Ranch Water Hard Seltzer and Dos Equis Margarita RTD, doubling the brand portfolio size since 2021 and driving sales growth.
Dos Equis Lime & Salt Launch
Launched Dos Equis Lime & Salt RTD beverage inspired by Mexican bar traditions amid pandemic-driven innovation push.
Packaging and Logo Refresh
Ahead of its 120th anniversary, Dos Equis refreshed its logo and packaging with a nod to Mexican heritage as part of the 'Choose Interesting' summer program.
Dos Equis Azul Launch
Introduced Dos Equis Azul, a robust lager made with blue agave nectar and spices, packaged distinctly.
Most Interesting Man in the World Campaign Launch
Dos Equis launched the iconic 'Most Interesting Man in the World' advertising campaign featuring Jonathan Goldsmith, which became a cultural phenomenon and tripled brand volume.
Most Interesting Man Campaign Launch
Dos Equis launches the 'Most Interesting Man in the World' advertising campaign featuring Jonathan Goldsmith, tripling volumes over the next decade.
US Market Entry
Dos Equis was first imported into the United States, marking its initial expansion beyond Mexico.
Launch of Siglo XX (later Dos Equis)
German brewmaster Wilhelm Hasse brewed the first batch of Siglo XX beer at Moctezuma Brewery in Veracruz, Mexico, to celebrate the 20th century, later renamed Dos Equis from the Roman numeral XX.
Siglo XX Beer Launch
Wilhelm Hasse first brews Siglo XX lager, later renamed Dos Equis referring to the roman numeral XX.
Moctezuma Brewery Founded
German immigrant Wilhelm Hasse arrives in Mexico and founds the Moctezuma Brewery in Veracruz.