Company
Jaguar
Jaguar is the luxury sports car and performance vehicle brand of Jaguar Land Rover (JLR), a British multinational automobile manufacturer. It creates emotionally compelling vehicles with modernist design, focusing on responsive performance, dramatic design, and all-electric renaissance. Part of JLR's Reimagine strategy, Jaguar is transitioning to an all-electric brand.
Founded
1922
Employees
10,000+
Revenue
$29B
Timeline
Type 00 Concept Unveil
Type 00 design vision concept unveiled at Miami Art Week, previewing electric four-door GT and new brand identity.
I-PACE Electric SUV Launch
First all-electric vehicle I-PACE launched, winning World Car of the Year and positioning Jaguar in electrification.
New Generation of Jaguar Campaign
Campaign promoted XE sedan and F-PACE SUV as accessible luxury, featuring 'Masterplan' TV spot with Tom Hiddleston and digital activations.
ALIVE Campaign Launch
Global 'ALIVE' marketing campaign launched with 'How Alive Are You?' theme to modernize brand and target new luxury consumers.
Grace, Space, Pace Campaign
Iconic sales slogan 'Grace, Space, Pace' launched, encapsulating elegant design, comfortable interiors, and exhilarating performance.
Rebrand to Jaguar Cars Ltd.
Company officially changed name from SS Cars to Jaguar Cars Ltd., distancing from SS initials post-WWII and focusing on luxury sports cars.
SS Jaguar 2.5-Litre Launch
Company launched its first passenger vehicle, the SS Jaguar 2.5-litre sports saloon, marking the debut of the Jaguar model name.
Swallow Sidecar Company Founded
William Lyons and William Walmsley founded the Swallow Sidecar Company in Blackpool, England, initially manufacturing motorcycle sidecars.