Campaign
Disastrous Jaguar Rebrand
Re-brand
Cost
$100M
Revenue
-$150M
ROI
-1.5x
Timeframe
3 months
Year
2024
Complexity
3/5
Impact
1/5
Notes
- Rebrand made no sense
- Did not highlight the cars
- People were confused and skeptical
Posts
Figures are directional estimates. Report a data issue.