Company
Volkswagen
The Volkswagen Group, headquartered in Wolfsburg, Germany, is one of the world's leading manufacturers of automobiles and commercial vehicles and the largest carmaker in Europe. With its ten core brands including Volkswagen Passenger Cars, it shapes the zero-emission and autonomous future of mobility through innovative technologies.
Founded
1937
Employees
10,000+
Revenue
$322B
Market Cap
$46.6B
Timeline
Drivers Wanted Relaunch
Reimagined Drivers Wanted campaign launched February 2026 ahead of the Big Game with 'The Great Invitation' film inviting a new generation.
YourWagen Campaign
Global campaign launched May 4 featuring customer stories like SurfWagen and MumsWagen to highlight personal relationships with Volkswagen cars.
New Brand Design and Logo Unveil
Volkswagen unveiled a new brand design and logo, presented in the Markenhochaus (Brand Tower).
Post-Emissions Scandal Trust Campaign
Launched campaign 'We have broken the most important part of our cars: Your trust' addressing the scandal with transparency across media.
New Beetle Launch
Introduction of the New Beetle positioned as a magnet for the brand under the Drivers Wanted campaign to boost awareness and sales.
Drivers Wanted Campaign
Arnold Communications launched the Drivers Wanted campaign in July 1995 to reinvigorate sales and brand image with offbeat print and TV ads.
Polo Model Debut
Since 1975, the Volkswagen Polo has delighted generations and become a pioneer in its class.
Golf Model Launch
Series production of the Golf started on March 29, 1974 in Wolfsburg, becoming Volkswagen's bestseller and best-selling European car.
Golf Model Introduction
Part of the new generation models including Golf that boosted growth through innovative manufacturing in the 1970s.
Passat Model Family Launch
Launched the Passat as a brand new model family equipped with innovative features, introducing a new generation of Volkswagens.
Type 2 Transporter Launch
Added the Type 2 (Transporter) model, contributing to Volkswagen becoming a symbol of Germany's economic miracle through strong export orientation.
Post-War Restart and Beetle Production
British authorities instructed Volkswagen to resume production of the Type 1 Beetle saloon at the end of 1945.
Post-War Revival and Käfer Production Start
British authorities instructed Volkswagen to resume production of the Type 1 Käfer (Beetle) saloon at the end of 1945, marking the beginning of its economic miracle symbol.
Volkswagen Company Founding
Established on May 28, 1937 by the German Labour Front as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH to produce the people's car.
Company Founding as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH
Established on May 28 by the German Labour Front as part of the Strength Through Joy program to create an affordable people's car.