Latest

How Dos Equis Made ‘The Most Interesting Man in the World’ Iconic
Most Interesting Man in the World/Ads/Print Ads
11 hours ago

American Express Turns a Diamond into a Punchline
Ads/Print Ads/Copywriting
16 hours ago

The Credit Card That Sold You Jeans (and Everything Else)
Ads/Print Ads/Copywriting
16 hours ago

The Clever Copy Behind “How to Buy Jeans”
Ads/Print Ads/Wisdom
16 hours ago

How American Express Sold More Than Just a Card
Ads/Print Ads/Copywriting
16 hours ago

How Dos Equis Turned a Beer Ad Into Iconic Storytelling
Most Interesting Man in the World/Ads/Copywriting
17 hours ago

How Dos Equis Made Being Interesting a Lifestyle
Most Interesting Man in the World/Ads/Print Ads
23 hours ago

How Dos Equis Made 'Interesting' Its Entire Brand
Most Interesting Man in the World/Ads/Copywriting
1 day ago

How American Express Used Humor to Make Trust Memorable
Ads/Print Ads/Copywriting
1 day ago

How American Express Used Humor to Sell Trust
Ads/Print Ads/Copywriting
1 day ago

Vintage Advertising: How American Express Sold 'Safe Spending'
Ads/Print Ads/Copywriting
2 days ago

The Honeymoon Advertisement That Sold Peace of Mind
Ads/Print Ads/Copywriting
2 days ago

How American Express Made Furniture Shopping Fun
Ads/Copywriting/American Express
3 days ago

How American Express Turned a Hairbrush Into a Status Symbol
Ads/Copywriting/American Express
3 days ago

How a Credit Card Sold the Dream of Skating
Ads/Copywriting/American Express
4 days ago

How American Express Sold Status With A Simple Tagline
Ads/Print Ads/Copywriting
4 days ago

American Express: Turning Shopping Into Status
Ads/Copywriting/American Express
5 days ago

Company Slogan Advice
My advice for people coming up with taglines or slogans for their company:Don’t pay attention to billion dollar brands! Example:...
Copywriting/Headlines/Advice
5 days ago

How the World's Top Brands Nail Their Mission Statements
Copywriting/Images
5 days ago

What's in Store with American Express: A Lesson in Prestige Marketing
Ads/Print Ads/Copywriting
5 days ago

How Singha Beer Made Thai TV Ads Work
Ads/Copywriting/Advertorials
6 days ago

The Bell System’s Vision: Building Ahead of a Nation’s Growth
Ads/Print Ads/Copywriting
6 days ago

The Power of a Bold Business Goal: Lessons from TRW’s 1961 Vision
Ads/Copywriting/Headlines
6 days ago

Cadillac’s Vintage Ad: Turning Enthusiasm into Status
Ads/Print Ads/Copywriting
6 days ago

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