2,863 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Match-Game Ads That Stick Levi's Ad
This Levi’s ad turns jean fits into a lunchroom puzzle. On top: three messy-to-neat meals. On bottom: three kids in...
Build Systems, Not Managers
The reel’s headline hits hard: “Elon Musk says AI-only companies will crush everyone else.” That’s not a tech prediction, it’s...
Own Your Tiny Profitable Audience
SOMETHING_WENT_WRONG_Ucw0knnX2rsjXub68899d is exactly what your analytics look like when you assume “everyone” is your audience. This visual breaks the fantasy....
Inflatable Sign Fainted, Open House 1–3 PM
An inflatable sign face-planted on the lawn is not what most buyers expect to see on the way to an...
How I write a newsletter with 40,000+ subs, sponsors, and growing Add the video in there.
Want to see exactly how I write a newsletter with 40,000+ subscribers, land paid sponsors, and keep it growing every...
Trust the Marketing, Get Multiple Offers
That giant pink-unicorn yard sign isn’t just a prop. It’s a trust machine. When a seller buys into bold marketing...
Prioritize Engagement, Dominate Inboxes
That thumbnail screams one thing: inbox domination. A giant 94.20% open rate, Gmail in the background, and a bold promise...
Walk-In Counter Sushi with Toyosu Fish
Walk into this East 6th sushi bar and you are basically sitting inside the kitchen. Chefs are a forearm’s length...
Flip Product Traits Into Punchlines
This vintage Chivas Regal ad is a textbook example of clever copywriting that turns a product’s trait into a witty...
Make Sons Justify Premium Gifts
This vintage Chivas Regal ad flips the usual Father’s Day sentiment on its head. Instead of speaking to dads, it...
Sell the Lifestyle, Not the Bottle
This vintage Chivas Regal ad nails the art of subtle wit. With a minimalist illustration of nine bottles and clever...
Sell Identity, Not Clothes Levi's Ad
This vintage Levi’s ad captures the rugged authenticity that defined mid-century Western fashion. The illustration of a confident cowboy, complete...
9 ChatGPT Hacks for Content Creators
This carousel turns ChatGPT into your full creative department. Each slide shows a concrete visual: remixed thumbnails, mascot logos, giant...
Sell Luxury With A Story
This vintage advertisement for Chivas Regal cleverly blends storytelling and subtle humor to sell luxury. Instead of focusing on the...
Sell Identity, Not Just Denim Levi's Ad
This vintage Levi’s ad doesn’t sell denim—it sells identity. With bold lines, a cowboy stance, and simple black‑and‑white contrast, it...
Steal Ray Dalio's 5-Step Decision Playbook
Ray Dalio’s 5-step playbook is basically a cheat code for hard decisions. This Reel nails it visually: bold promise, simple...
Sell the Identity, Not the Product Levi's Ad
This vintage Levi’s advertisement nails the art of identity-based marketing. It’s not selling denim; it’s selling ruggedness, self-reliance, and that...
Build Systems for Evergreen Sales
This image nails a message every author wants to hear: steady, consistent sales long after launch week. The design is...
Call Junk Food What It Is
This image delivers a punchy message: stop calling junk food “food.” On one side, there’s the usual suspect — chips...
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Joe Sugarman Triggers (A Useful List of "Psychological Triggers" That Convince People To Buy Stuff)
A few years ago one of the best copywriters in the world Joe Sugarman made a book called "Advertising Secrets...
Highlighting the Remarkable: A Clever Ad That Shines
This STABILO BOSS ad brilliantly connects a highlighter’s purpose to a historical moment. It zooms in on Bertha Benz, a...
Urban Oasis: Patio, Pool, Zero Hassle
A simple backyard can become your favorite getaway with the right design and details. The image shows a crisp, wood-decked...
How a Highlighter Turned History into a Powerful Ad
This STABILO ad nails emotional storytelling by shining a literal spotlight on hidden brilliance. Instead of bragging about features, the...
How a Highlighter Became a Statement on Recognition
This print ad by Stabilo Boss isn’t your typical stationery promotion. It turns a highlighter—a simple office tool—into a symbol...