Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...
Use Images
Images make your emails more fun and easier to read.People’s eyes naturally gravitate towards images, eye tracking charts show this...
Clever business card.
This is a clever business card that makes you look twice at:The nameThe websiteThe InstagramThe emailby just labeling them. Pretty...
1980s Line of credit ad
Love this style ad. Catchy headline then great copy explaining how expensive credit cards are. It reads: Unfortunately, not everything...
Crest "Yellow isn't always cute." spec ad
Great concept by students. This spec ad uses funny yellow Minion-like teeth to show that even “cute” can look bad...
Morning Brew’s Welcome Email
This simple email from The Morning Brew welcomes people to the newsletter, is very personal sounding, and helps direct them...
Beautiful.ai Instagram Ad with a Funny Testimonial
Get headline on this social media ad for AI software with the testimonail: "I used to take pride in manually...
Cribbi Apartment Hunting Sign With QR Code
This is a cool headline I saw out in the wild.The headline hits home at renters saying, "Still settling for...
How Starbucks uses Psychological Triggers
I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...
Are you a triple threat?
What is a triple threat and why you should be one.
3 levels of copy that AI can do
Nev talks about what type of copywriting AI can do.
Grammarly "Let's Eat Grandma." Ad
This Grammarly ad highlights its grammar-fixing magic… and makes you laugh.
Signal "We Don't Care About You" Ad
Signal proudly declares they don’t — because your data is none of their business. Great copywriting showing their main feature...
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Olgivy Then and Now Mission Statement
Checkout the old Ogilvy & Mather (legendary marketing company) original slogan:It was amazing: "We sell, or else."As pointed out by...
Cleverstory by Paperflite Instagram Ad
This Instagram ad tells the story of lost revenue from DIY-ing your own PDF books.
70% Content and 30% Sales
People never get mad if you give 70% great content, and up to 30% sales pitch.While helping building up the...
1g net carb bread
You can tell by the packaging what this bread is optimizing for by putting 1g of net carbs very large...
Innocent by Nature Junk-food ad.
Great way of pointing out that innocent by nature is proud of the natural healthy ingredients.
This is not for you job posting ad
Grabs attention with a big “THIS IS NOT FOR YOU” headline, then flips it with clever “unless you…” copy. Great...
InboxAlly Reddit Ad For Better Open Rates
Pretty impressive copywriting here. Showing the benefit of using Inbox Alley to have your emails land in the inbox to...
Riverside "Great Power" Headline
This was a headline-catching ad served up on the r/podcast sub-Reddit.It says:With Great 🔴REC Power,Comes Great Responsibility.
Headline Only Social Media Ad By Guidde
Killer headline-only ad from Guidde: “30% of your time goes into documentation. With Guidde, it’s only 2%.” No fluff, just...
1440 "Thank You for Subscribing" email
Solid welcome email from 1440. Sets expectations, shows how to land in the inbox, and nudges readers to share the...
Informational content needs to change
The old way of making informational content by making a giant post with a bunch of SEO keywords is kind...