How Dos Equis Made ‘The Most Interesting Man in the World’ Iconic

American Express Turns a Diamond into a Punchline

The Credit Card That Sold You Jeans (and Everything Else)

The Clever Copy Behind “How to Buy Jeans”

How American Express Sold More Than Just a Card

How Dos Equis Turned a Beer Ad Into Iconic Storytelling

How Dos Equis Made Being Interesting a Lifestyle

How Dos Equis Made 'Interesting' Its Entire Brand

How American Express Used Humor to Make Trust Memorable

How American Express Used Humor to Sell Trust

Vintage Advertising: How American Express Sold 'Safe Spending'

The Honeymoon Advertisement That Sold Peace of Mind

How American Express Made Furniture Shopping Fun

How American Express Turned a Hairbrush Into a Status Symbol

How a Credit Card Sold the Dream of Skating

How American Express Sold Status With A Simple Tagline

American Express: Turning Shopping Into Status

Company Slogan Advice

My advice for people coming up with taglines or slogans for their company:Don’t pay attention to billion dollar brands! Example:...

How the World's Top Brands Nail Their Mission Statements

What's in Store with American Express: A Lesson in Prestige Marketing

How Singha Beer Made Thai TV Ads Work

The Bell System’s Vision: Building Ahead of a Nation’s Growth

The Power of a Bold Business Goal: Lessons from TRW’s 1961 Vision

Cadillac’s Vintage Ad: Turning Enthusiasm into Status