Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Task Values For Prioritizing or Delegating
This image is a masterclass in visual communication for marketers. It uses a grid to categorize tasks by hourly rates,...
The best copywritng makes people...
This is a frustrating piece because it says "The Best Copywriting Makes People" ........then it goes on to list:F ----N-H-B---K-But...
6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...
Shinesty “Emails Suck” email signup:
The humorous popup “Emails suck, ours don’t.” from Shinesty piques your curiosity about the emails you'll receive.
Ramp calendar after buying
This is an interesting section from Ramp's sales page: A section saying "Here's what you can get done with Ramp...
Bark Box email signup if written by a dog
Bark Box created a funny signup voice by using a dog's voice to write their email signup form.
Landing Page Conversion Tips
A cool 10 point checklist for making a landing page or sales page better.
Sales Page Outline for Courses
A Complete 11-Step Guide to Creating a Sales Page for Selling a Course.
Sales Page Outline For a Book
Effective sales page outline for promoting a book, emphasizing reviews throughout the page.
Cheap Clients -vs- Expensive Clients
A hilarious visual representation of how much a cheap bargain-hunting client will ping you, versus a more expensive client. Most...
8 qualities of a great swipe
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
Write a business E-Newsletter in 5 Steps
Five Simple Steps Copywriters Use to Write a Business Newsletter
Copywriting Course Sales Page
This sales page for the Copywriting Course features testimonials, a roadmap, an overview of the community, and a tour of...
Sales Page Outline with PAS formula
A clear outline for a simple sales page using the PAS formula (Pain, Agitate, Solution).
Sales Page Outline with Eight Steps
Here’s a simplified eight-step template for creating a high-converting sales page.
Hormozi Simple Email SOP
This is a simple framework to send out emails with value.This is slightly in jest, but overall the format is:1.)...
1960's 7-Up "Sea Air" Print Ad
This is an eye-catching ad for 7-Up, trying to get people to use 7-Up for their highball drinks.The copy reads:Nothing's...
$3,000,000 email copy I did for a farm company
Nev updated three emails for a farming company that brought in $3 Million dollars.
Familiarity Blindness
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
Service explainer gif
This is a kind of gif-slash-video that explains how getting copy/email/pages reviewed inside Copywriting Course works. Many people don't intuitively...
How I Increased This Busines Revenue By 50% In A Month Using Copywriting
Nev discusses his Shoe Hospital experiment and explains how a simple sign increased the number of walk-in customers.
$100,00 reach out tactic we design for our clients
This direct mail tactic that helps a get $100,000 clients
Website Layout That Sells
This is a great mockup with a bunch of different sections that can go into a landing page and help...
Sales Page Outline with Callouts
Samcarts's breakdown of a sales page with callouts to follow for a five-section sales page.