Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
This 2x2 chart is brutal and accurate. On one axis: people who use AI vs people who don’t. On the...
This pod rental ad does something sneaky-smart: it sells a $149/month gadget without ever feeling like a commitment. Instead of...
Most founders are out here begging people to buy their SaaS for $99 a month while the real money is...
This one sketchy-looking DEXA ad is a booking machine waiting to happen. The $50 price, doodled scanner, and big red...
Old ads were masters at turning annoying problems into easy, fast fixes. This Fitch dandruff ad doesn’t just sell shampoo,...
Eight Sleep announces new products like a luxury streetwear brand. One photo, one bold line, and suddenly a nerdy sleep...
If your website isn’t converting, it’s not a website problem, it’s a package problem. The comparison table above makes it...
Most link building pitches sound like a used car ad. This visual flips it. Instead of promising “X links per...
This ad nails the AI backlash in six words: “No AI slop. Human taste.” It’s a direct punch at lazy,...
This graphic shows the whole game: with AI, the hard part isn’t typing words, it’s steering and polishing. The top...
Most job ads read like that tiny block of specs at the bottom of this Dodge Tradesman ad. But the...
When people ask what permanent exterior lighting really costs, they’re not just asking for a dollar figure—they’re asking what they...
If translating your site still feels like a months-long group project with devs, translators, and angry executives, this visual from...
Most people stare at a blank page trying to “come up” with a clever headline. Meanwhile, the perfect line is...
Marketing equals putting content in their face. This doodle nails it: one little stick figure is literally shoving a big...
What I dislike more than AI Slop is what I call "AI Foam".
It's when generally smart, insightful people send you something that is clearly AI generated and lacks their usual sharp insight or point of view.
AI slop is easy to ignore because it's often just random people posting random stuff online -- often as content or comments.
AI foam is more insidious because these are people you *know* and respect and you know they're capable of critical thinking and clear communication.
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AI slop is easy to spot. It’s the generic junk clogging feeds everywhere. But the dangerous stuff is what Dharmesh...
Bell Telephone didn’t just run ads, they ran origin stories. This 1960 Boys’ Life comic turns a dry topic—long‑distance infrastructure—into...
Most offers are like locked bottles: they technically have value, but your prospect has to work to get to it....
