Email That Does Your Prospect's Research
Published on
Most sales emails say, “Let me tell you about my product.” This HubSpot email says, “Let me tell you about YOUR business, using your own AI search results.” It shows up having already done the prospect’s research, then uses that research to create a sharp little pain the product can solve.
What the email does
The rep runs three high-intent questions through ChatGPT like: “What’s the best online copywriting course for beginners?” Then they paste the exact questions and results in the email. Each answer shows the same pattern: competitors are mentioned, the prospect’s company is omitted. Only after proving the gap do they introduce HubSpot as the tool that can influence and monitor those AI recommendations over time, followed by a simple invite to talk.
The psychology behind this email
- Starts with verified AI queries, so the “bad news” feels objective, not salesy opinion.
- Shows specific competitor names, which instantly triggers loss aversion and FOMO.
- Frames omission as fixable: “Did you know you can influence this?” instead of doom.
- Naturally tees up HubSpot as the control panel for AI visibility, not just “more software.”
- Ends with one low-friction CTA: a short, friendly invite to discuss how it works.
How to steal this move
HubSpot uses AI search results about the prospect’s company to expose where competitors are winning recommendations, then positions its SEO tools as the lever to change those rankings.
Analyzed by Swipebot
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