Wendy’s 1984 “Parts is Parts” commercial
This 1984 Wendy’s commercial does an amazing job showing the quality of their Chicken. It almost grosses you out thinking you may not know what part of the chicken you …
Category: Explainer Videos
Explainer videos are designed to help people see and hear how to use a product or service. They can also share a product’s benefits and features.
Remarkable 2 Product Explainer Video
This is a cool explainer video for a “paper like” writing tablet.…
Vertoku knife slice demo
“Show, don’t tell” is a great way to sell a knife.
Vertoku is a knife brand with a nice website, nice images, plenty of info….
….but what makes their products …
How much sugar is in a can of Coke?
There are hundreds of images and videos that show the quantity of sugar in Coke and other soft drinks.
This explainer video is better than the others because of one …
Hello Sign’s Hero Section
Hello Sign does a great job combining a simple, direct message and CTA with an excellent explainer GIF.
It shows the tool in action and makes it really easy to …
Autonomous Chair Video Ad with Callouts
This is a great ad because it sets up a comfortable + happy guy on an Autonomous chair vs an uncomfortable woman on a “regular” office chair.
Then it zooms …
Dan Harmon’s 8-Step Story Circle
In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes:
- Start with a relatable character;
- Give the character a need/wish;
- Going after that need/wish
Chirp Wheel bubble wrap explainer video
This is a fantastic explainer video comparing the Chirp Wheel vs a traditional foam roller.
Chirp “proves” the product by:
- Wrapping a guy in bubble wrap.
- Rolling him over both
Panel Mini Lume Cuve Explainer Video
This is an amazing explainer video that doubles as their YouTube lead-in ad. It goes through multiple features and benefits of the light, all in one 2min video.…
PastaDrop Explainer Video
PastaDrop is a service that allows you to send pasta to friends anywhere in the continental USA.
This video does a great job of:
- Explaining what the service actually does
WPEngine landing page for Genesis Pro
This is a strong landing page offering Genesis Pro as an add-on for WPEngine users.
What’s great about it:
- The copy on the page is really direct and practical.
- The
Replace Your Face App ad (featuring PewDiePie)
This is a hilarious ad for a face-swapping app. The video shows PewDiePie’s face replacing the singer’s in this Indian music video.
What’s great about it:
- It shows the
Dog Using Ramp GIF
Sausage Dog Central sells ramps designed for little dogs to get on and off couches and beds safely.
This GIF shows how easy it is for dogs to use the …
Bravado Spice’s home page video pop-up
Bravado Spice Co is an ecommerce store that sells award-winning hot sauce.
When you go to their homepage, this pop-up is the first thing you’ll see.
What’s great about …
Home page with explainer videos
Veed.io is a tool that allows users to edit social media videos with text overlays, subtitles, music, and other features.
What’s great about it:
- Instead of just talking about what
Folding Stroller Explainer Gif
A great explainer video for this foldable stroller.…
Simplified Dieting Image Chart
This is a very simple chart that shows any “diet” people go on essentially just restricts calories. Instead of doing this with a lot of text, they made one simple …
Apple using clever images to show all layers of a photo
This was a clever use of images to show how much work goes into a picture taken on an iPhone. They could have explained this using lots of text and …
AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples.…