Gary V on Brands Wasting Trillions on Bad Creative
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breakingandenteringmedia Brands are wasting trillions of dollars??
This frame looks like a podcast got hijacked. Three mics in one guy’s face, toy shelves behind him, and bold text screaming: “biggest point for brands in 2026.” It’s raw, fast, and impossible to scroll past. That’s the whole message: attention comes from creative that feels alive, not committee-approved wallpaper.
What This Visual Gets Right
The shot screams urgency: three mics, tight crop, direct eye contact. The background is messy and human, not a sterile studio. On-screen text delivers the hook instantly, even muted. This is cheap-looking on purpose, but strategically expensive in attention.
Why Most Brands Are Torching Trillions
- They buy reach, then feed it bland, overproduced assets.
- They optimize media spend while never testing the actual ideas.
- They aim for “brand safe” instead of “thumb-stopping and useful.”
- They ignore how people really consume feeds: sound off, seconds only.
Brands Banking On Better Creative
Liquid Death built a billion-dollar brand by running weird, meme-worthy videos instead of polished water commercials.
Meta publicly shares case studies showing that scrappy, native-feeling ads often beat glossy brand films on conversions.
Amazon constantly A/B tests thumbnails and copy because it treats creative as a performance lever, not an afterthought.
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