How a Highlighter Brand Turned History Into a Brilliant Ad
This Stabilo Boss ad is a masterclass in visual storytelling. The yellow highlighter literally shines a light on Florence Nightingale among a group of nurses, making her the visual and conceptual focus. Without a word, it communicates the idea of ‘highlighting’ remarkable individuals in history — an elegant tie to the product’s purpose.
Why this ad works
- The product is used metaphorically, not just functionally.
- The design is simple yet delivers a powerful punch.
- It builds emotional connection by honoring an inspiring figure.
- The message transcends the product — highlighting greatness.
Brands that use subtle storytelling like this
Apple showcases ordinary creators using MacBooks to produce extraordinary art, connecting usability with innovation.
Dove celebrates real women and their confidence in its Real Beauty campaign.
Creative Variations
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