How Stabilo Turns a Highlighter into a History Lesson
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This Stabilo ad nails creative storytelling by blending product utility with historical tribute. The image shows tennis legend Suzanne Lenglen mid-swing in a black-and-white crowd, except she’s highlighted in yellow—literally. Stabilo doesn’t just advertise a marker; it uses it to spotlight forgotten heroes.
Why It Works
- The brand connects the product’s function (highlighting) to a deeper narrative about visibility.
- It celebrates female pioneers, giving the campaign emotional weight and purpose.
- The striking visual contrast grabs attention instantly without needing extra text.
Brands Using Storytelling Like This
Nike consistently spotlights barrier-breaking athletes to inspire movement and equality.
Dove uses its ads to uplift real women instead of traditional models, tying the brand to empowerment.
Creative Variations
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