Try using a single call to action for emails
Ever seen an email jam-packed with buttons? “Read this.” “Watch that.” “Buy now.” “Book a call.” It’s chaos. The image...
Write 3 versions of a cold email
Most people overthink their cold emails. They spend an hour polishing one version and then wonder why they feel stuck....
NimbleBar Bartending School Landing Page
This NimbleBar landing page nails what every course page should do: show results, build trust, and make hitting “Enroll” feel...
Avoid cold emails with really bad introductions
Most cold emails bomb because they scream “sales pitch” from the first line. The image above nails the difference: one...
How Images Help You Remember Things
Our brains love pictures. This simple chart nails it: people remember about 65% of what they see with an image,...
Blog Reader Attention Statistics
Only 20% of your blog text gets read. That means 80% of your words are wasted! The fix? Make your...
Cricketeer suit ad showing flexibility
This Cricketeer ad couldn’t be more clear or more bizarre. A man literally folded in half sells a “flexible” suit....
Make actionable steps in "How To" content
Most “how-to” content fails because it never tells readers what to do. People don’t need vague steps—they need specific actions...
Make more "personal" posts about a topic
Ever notice that most “how to” articles sound the same? That’s because they are. The difference between forgettable content and...
Best Blog Post Image-to-Text Ratio for Shares
Ever felt like your blog needs more “pop”? Turns out there’s a sweet spot for images—and it’s not “as many...
Avoid confusing "buzzwords" in your copy
Buzzwords sound fancy but usually say nothing. The left side of this image tries to impress; the right side actually...
Don't add too many CTA's
Most marketers cram five different CTAs into one email. “Join,” “Click,” “Call,” “Read more,” “Buy.” The reader freezes, overwhelmed by...
British Tosser Trash Sign
This sign from York, UK, does something most public messages don’t: it shames litterers with a wink. Instead of dull...
Plain Text vs. HTML Emails
HubSpot tested plain-text vs HTML emails, and the results were wild. Turns out, the fancier your email looks, the worse...
SMS Reach
If you need eyes on your message right now, SMS is king. This chart shows 90% of text messages are...
Dan Harmon's 8-Step Story Circle
Ever wonder why Rick and Morty stories hit so hard? Creator Dan Harmon cracked the code with an 8-step story...
Effects of Multi-Tasking on Productivity
This graph hits hard: the more tasks you juggle, the less time you actually spend on any of them. Once...
Email ROI vs Other Mediums
This chart smacks you with a truth bomb: for every $1 spent, email produces $40. That’s nearly double SEO and...
"Faster than a Ferrari"
The Citroen “Faster than a Ferrari” ad is pure marketing genius. It grabs attention by twisting a negative into a...
"This space reserved for a tooth that must last 63 years"
Old ads knew how to hit you right in the feels. This 1956 Ipana toothpaste ad nails it with one...
Sugarman Trigger #24 - Hope
Look at that happy little stick figure standing on the edge — hopeful and ready to leap. That’s exactly what...
Sugarman Trigger #23 - Familiarity
Ever notice how you instantly trust a Coke or McDonald's ad? That’s not magic. It’s familiarity. As Joe Sugarman highlights,...
Sugarman Trigger #22 - Specificity
Ever notice how oddly specific numbers just feel more believable? The image above nails it: “66 people joined the Kopywriting...
Sugarman Trigger #21 - Guilt
Ever get a tiny pang of guilt when a charity sends you a free sticker or address labels? That feeling...