The North Face Print Ad
This fake North Face ad nails the idea of indirect benefits.Instead of yelling “Our gear lasts forever,” it quietly suggests...
Lego Imagination Print Ad
One yellow Lego brick. One shadow shaped like a dinosaur. Zero words. Yet it perfectly says: “Lego unlocks imagination.” That’s...
The Art of Shaving Product Image + Benefits
The Art of Shaving nails it with this split image showing their after-shave balm’s ingredients and benefits—all in one clean,...
What mobile websites should look like
This comic nails it. Mobile sites are supposed to make content easier to read. Instead, most news outlets cram ads,...
Professional translator's "past work"
Mariana Serio nails her About page by turning dry experience into an instant credibility hit. In one glance, visitors see...
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
Tupperware Stay Home Ad
When everyone was stuck at home, Tupperware nailed this clever ad: veggies chilling inside a container with the line, “Inside,...
Budweiser Let's Get Together Ad (1952)
In 1952, Budweiser dropped a political ad that didn’t punch—it hugged. The famous “Let’s get together” poster featured an elephant...
Prospect Research Diminishing Returns
Every SDR wonders: “Am I spending too much (or too little) time researching prospects?”This simple chart answers that perfectly. It...
Seth & Riley's Garage Hard Lemonade "Dumb Ad"
This ad looks like a high school doodle. Handwritten text, a swear word, and a random beer bottle. Sounds like...
Reebok Pump Michael Chang Ad
When you see this ad of Michael Chang mid-swing, you don’t think “nice shoes.” You think “performance machine.” Reebok turned...
Neck Pain Pillow Before After
Ever seen a product diagram do all the talking? This image explains neck pain better than a thousand words. It’s...
Diahatsu Print Ad
This 90s Daihatsu ad nails attention like few others. It compares a tiny, practical van to a Lamborghini… and somehow...
KFC "Monday Diet" Reverse Coupons
KFC pulled a funny stunt: coupons that give you less food on Monday so you can “make room” for their...
Short Shorts Leg Imprint Ad
Superette, a New Zealand fashion store, pulled off a genius guerilla campaign for their short shorts sale. They embossed park...
"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
Gollum Dental Ad
This ad uses a clever twist on the classic “before and after” format by mixing humor, pop culture, and Photoshop...
Happiness Chemicals Image Chart
This chart doesn’t just show how to boost your mood—it’s basically a masterclass in engagement psychology. Each “happiness chemical” shows...
ChainFuel 4-Tiered Pricing
Chainfuel nails the 4-tier pricing layout. It takes you from free to premium without confusion and makes upgrading feel natural....
Hot Wheels Highway Ad
This Hot Wheels billboard literally loops into your memory. Instead of a boring flat ad, they built a giant loop-the-loop...
Durex Pandemic Ad Campaign
Durex turned a global crisis into a clever reminder of their product’s value. Using just two images—a mask and a...
Raelyn Tan's Secret Vault Image
This Facebook ad by Raelyn Tan is a visual tease. It shows a grid packed with what looks like 100+...