Most CTOs don’t realize they’re the brand. They post job openings and wonder why no one applies.
People don’t follow companies. They follow builders who inspire them.
That’s why your best candidates already follow someone else.
People Follow Builders, Not Logos
Most tech leaders think their company brand will attract talent. But as Aadit Sheth points out, people follow builders, not...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest.
We had 93,535 subscribers. I charged them $26 per 1,000...
Sam ParrThe Cold Email That Made $100K
Sam Parr shared the first cold email that kicked off The Hustle’s ad sales. One simple, personal email to Wealthfront...
Largest tech campaign in LA’s history
307 billboards
160 buses
500 bus shelters
$500,000 https://t.co/4gK97hkbHt
Every single available bus shelter in LA is now a friend ad https://t.co/mnRylr8ElE
The $500K Billboards That Took Over LA
Avi Schiffmann just pulled off the biggest tech ad blitz in LA history. Over 300 billboards, 160 buses, and 500...
Jony Ive’s Worksheet for Products People Actually Love
This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create...
From Concept Car to Curb Appeal
Ever notice how car companies show insane futuristic designs, then the production version looks... normal? This Mercedes evolution perfectly shows...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
...
Spotting Green Flags for Predicting Business Success
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...
Apple TV+ has rebranded to Apple TV.
The studio says this is their “vibrant new identity” https://t.co/UhVWeY7ncU
Apple TV+ Drops the Plus: Why Simple Always Wins
Apple just dropped the “+” from Apple TV+. It’s now just Apple TV again. Clean, simple, classy. And that’s exactly...
OLAUTO’s Pop-Up That Turns Curiosity Into Clicks
“What scent should we create next?” OLAUTO’s site greets you with that question and a mysterious, pixelated image. It’s simple,...
The $100 Hot Sauce That Doubled as a Marketing Masterclass
Burn Rate hot sauce takes “premium” literally—it’s wrapped in an actual $100 bill. Only 200 bottles exist, priced at $13.99....
Whoever designed this, take a bow🙇♂️ https://t.co/AfGeYCMqxz
Cool design by WisprFlow
This is one of those designs that make users go wow!
Machines Multiply, But People Create
This sign nails a timeless marketing truth: automation scales effort, but creativity creates value. The quote by Elbert Hubbard hits...
🎤 The SWIPES Email (Friday, October 31st, 2025)
Friday, Halloween, October 31st, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling your stuff.Swipe:If I were...
Either sell extremely expensive to a select few or sell something super cheap to everyone. The middle is where people die.
The Dangerous Middle: Why Mid‑Priced Offers Fail
Alex Hormozi nails a hard truth about pricing: the middle is a graveyard. Brands either win by going premium and...
Sandwiches BillBoard
This is a restaurant called Counter Service right next door to a Five Guys Burgers restaurant.It literally JUST says SANDWICHES...
Big Mario Marketing: Sell the Power-Up, Not the Product
Most marketers make the same mistake: they pitch features instead of transformation. The “Big Mario Marketing” framework nails this by...
Never Flip Your Pillow Again - Eight Sleep Headlin
This ad nails the art of turning a tiny annoyance into a must-have product. The headline “Never flip your pillow...
Make Relatable Comparisons - Eiffel Tower
This visual nails a classic marketing move: making big numbers feel real. Instead of saying “a supertrawler net is 1...
The Wealth Pyramid: Why Market Size Matters
This chart breaks down global wealth tiers by how many people are in each. From billionaires at the top (3,000)...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest. We had 93,535 subscribers.
I charged them $26 per...
The Cold Email That Landed $100K in Ads
This is a cool story. Sam Parr sold The Hustle’s first $100K in ads with one killer cold email. No...
The S&P 500 Map: A Masterclass in Visual Clarity
This graphic from ETF Investments nails visual communication. One glance and you instantly understand where the biggest players sit in...
How to Tell If Growth Is Real or Just Hype
This chart comparing Cisco’s 2000s bubble vs. Nvidia’s current rise is gold for marketers. It’s not just about stocks—it’s about...
The 20-Person Power List Strategy
Most “networking” advice gets overly complicated. Paul Yacoubian keeps it simple: make a list of the 20 people who can...
I sold my company for over $40 million when I was 31.
Here’s every idea I tried before my big win:
1. In high school I made $2,500 one summer flipping seniors’ used sports gear on eBay.
2. At 20, I launched a hot dog stand called Southern Sam’s: Wieners as Big as a Baby’s Arm. Made up to $1,000 a day. Learned how to sell - and how to blow all my money on beer.
...
Sam ParrSam Parr sold company for $40, but did 13 businesses before then
Before selling The Hustle for $40M, Sam Parr tried a ton of scrappy business ideas. One of them? A hot...
The Monopoly Investing Lesson
This Monopoly-inspired post nails a key money and marketing mindset: stop just playing the game, start owning the board. Marketing...