
The $163 Trillion Pie: Who Really Owns America's Wealth
This chart by Visual Capitalist turns a dry wealth report into a pie that literally shows who’s eating best. Each...

Barry’s “Friends with Benefits” Campaign Turns a Referral into a Flirty Hookup
Barry’s took a tired referral idea and made it spicy. Their campaign line “Hookups have their benefits” instantly grabs attention...

The Marketing Power of a Simple 2x2 Grid
Riverside made a chart that every podcast creator secretly wanted: a visual map showing mics by price and sound quality....
Design is how it works Apple video
Apple’s magic isn’t just how their stuff looks. It’s how it works. This video nails that simple but powerful truth:...

The “Hi, I’m Roy” Billboard That Broke the Internet
A giant white billboard in Times Square just says: “hi i’m roy im 21 / this was very expensive /...
After 4 years of doing onboarding calls, I have them down to typically 10 minutes on average and much more effective than they used to be at 40 - 60 minutes.
No small talk, no slides, no bs about the weather, no upsells, no selling the product.
Here's the "script":
You:
Hi! Thanks for hopping on the call, how can I help? ...
The 10-Minute Onboarding Call That Wins Customers Fast
Most teams drag new users through long demos and salesy onboarding calls. Chris Frantz flipped that script—he cut his calls...

Hampton’s “Wall of Fame” Turns Testimonials Into Trust Machines
Most brands treat testimonials like museum pieces. Hampton turned theirs into a party feed. The “Wall of Fame” shows real...
Why Most People Drop Out (and How That Becomes Your Edge)
Most marketers think they’re in a crowded race with thousands of others. But zoom out, and you’ll see that your...

Split Design: Dream vs. Reality
This image nails one of marketing’s oldest tricks: contrast. By splitting the screen into “Dream” vs “Reality,” it instantly shows...
Over the past 20 years, if you just stayed in the market, you made about 10% a year, which means your money doubles every 7 years.
If you missed the best 10 days, you cut your returns in half to 5%.
Miss the best 20? You basically...
Harnessing the Power of Consistency in Investing
Sam Parr dropped a killer tweet about investing: stay in the market and you’ll get around 10% per year. Miss...

Crafting a Compelling Offer with a Professional Touch
This pricing page screams premium. The dark blue background oozes trust and sophistication, while the white and light blue type...

Harnessing the Power of Infinity Loop Design for Marketing
This infinity loop image isn’t just pretty design work. It’s a marketer’s way to say “we’re always getting better.” The...
Reset Your Life by 2025: A Twitter Guide
Dan Go’s “hard reset” tweet shows how to use urgency and clarity to drive clicks. The hook promises a total...

GoHighLevel graphic shows what companies they replace
This image nails what every SaaS founder dreams of showing: one clean funnel replacing a messy pile of disconnected software...

Faucet Ads - Focusing on Trust
This Moen faucet campaign is a masterclass in building authority through visuals. Instead of shouting “we’re the best,” Moen shows...

GoHighLevel vs Keap Comparison Chart
GoHighLevel nailed the art of the comparison chart. Their visual layout makes it instantly obvious why their tool beats Keap...

Unlocking Growth: From Comfort to Transformation
This visual nails something every marketer needs to remember: growth doesn’t happen where things feel safe. The layered circles take...

🎤 The SWIPES Email (Friday, October 10th, 2025)
Friday, October 10th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling your stuff.Swipe:I love seeing “crappy”...
I think if your plan on getting rich is selling your company...you're gonna have a bad time.
Its SO rare.
Caught up the other day with a founder that had an M&A offer that would have made him $130,000,000 in 2022
Today, they can’t raise another round and are a bit stuck
Just a reminder how thin liquidity is in 99% of start-ups
It’s...
The Reality of Getting Rich by Selling Your Company
Most founders daydream about selling their company for millions. Sam Parr’s tweet hits that dream with a splash of cold...
Sora videos starting to look crazy real
Sora’s new AI videos look freakishly real. Short, educational clips? It nails those. If you don’t ask it to make...

Exploring Contrast: Addiction vs. Happiness in Visual Marketing
This image nails a key marketing principle: contrast sells. Two simple charts — one for “Addiction” and one for “Happiness”...

Crafting Impactful Visuals: Lessons from a Minimalist Design
This landing page nails the art of saying a lot with very little. Just a bold statement, some numbers, and...
Tweet Insight: "Tesla is Still Early" - A Lesson in Brand Perception
A tweet with just four words got thousands of likes. “Tesla is Still Early.” That’s it. No charts, no pitch...

Harnessing Visual Hierarchy in Infographic Design
This infographic of dogs sprinting across a turquoise background is more than cute—it’s a lesson in movement and hierarchy. The...