No one cares if your app is AI powered
Greg Eisenberg nails it: no one pays for “AI.” They pay for results. Too many startups lead with “we use...
Make sure you're solving an actual problem
Jason Cohen (founder of WP Engine) dropped a gem: if you can’t clearly say what problem your product solves, maybe...

Hatch Restore Alarm Clock "Prescription" Ad
Hatch nailed this ad by packaging its sleep device like a doctor’s prescription. It’s playful, relatable, and instantly positions the...

Proper Hotel Mother's Day Gift Email
This Mother’s Day email from Proper Hotels nails emotional appeal and visual storytelling. It’s not just selling hotel stays—it’s selling...

Waymo vs Tesla Sensor Suite
This side-by-side image of Tesla and Waymo tells a clear story: one bets on fewer sensors and smarter software, the...

The Proof Economy - Hiring Builders not Bachelors
Look at that image. Tombstones for GPA, Dean’s List, SAT scores—all buried. Front and center? A sign that reads, “Now...
StudStix "holding weight" demonstration video
This short video nails it. It shows the product doing its thing and tells you what it’s doing—all at once....
Sell 10X more right now
Gary Halbert once asked: if you could have one advantage when running a hotdog stand, what would it be? People...

Oura Ring featured metrics ad
This Oura Ring ad is clean, classy, and laser-focused. It doesn’t scream features or technical specs. Instead, it taps straight...
Why You’re NOT Rich
Ever see someone blow up online and think, “Dang, they just got lucky!” Spoiler: they probably didn’t. They just did...

Action Gets Reward, Inaction Gets Regret
The chart nails it: Action leads up to rewards. Inaction spirals down to regret. Simple, visual, sticky. Marketing Analysis This...

How to find your Ideal Client Persona
Ever worked with a client who drains your energy (and joy)? Ayman Al Abdul’s simple checklist makes sure that never...

"What are you trying to say here?
Dwarkesh Patel nailed it with this simple writing hack: when someone’s stuck writing, just ask, “What are you trying to...

16 Companies That Dominate Google Search Results.
Take a look at this image. Sixteen giant media companies basically own your Google search results. What looks like hundreds...

AI will grow industries
Garry Tan’s tweet nails it: every time tech “kills” an industry, it actually supercharges it. The spreadsheet didn’t destroy accounting—it...

AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird
AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...

OpenAI ChatGPT Image Reddit Ad
You’d think OpenAI wouldn’t need ads. But this Reddit ad? It’s brilliant. A single image showing a bunny photo turned...

The Everest Goal Setting Framework Pyramid
That pyramid image nails it. Big goals look huge and scary until you slice them into smaller, chewable chunks. The...

DesignJoy Monthly Pricing
Sometimes the smartest pricing move is also the simplest one. Designjoy nails this by offering just one price: $4,995/month. No...

Dinner plate comparison sizes over the years
Look at this image: dinner plates have grown from 8.5 inches in the 1960s to 12 inches today. Calories nearly...

Sometimes paying for traffic is faster than organic
This tweet nails it: organic marketing builds a solid long game, but paid traffic is the speed hack for learning...

🎤 The SWIPES Email (Friday, May 2nd, 2025)
Swipe:We're always investing time and energy in Copywriting Course upgrading other people's pages/emails....and sometimes forget about our own!For example here's...

Your Zone of Genius Venn Diagram
Everyone's seen the Venn diagram showing where your passion, skills, and market demand overlap. That’s where money and meaning meet....

1 person will do what 10 people used to do.
Look at that old newspaper headline about teachers protesting calculators. People thought math skills would vanish! Fast forward, and calculators...