Latest
gregisenberg
GREG ISENBERG
@gregisenberg
literally no one cares that your app is "ai-powered" people pay for products to save time, get paid, escape reality or feel something.

No one cares if your app is AI powered

Greg Eisenberg nails it: no one pays for “AI.” They pay for results. Too many startups lead with “we use...

Wisdom/Copywriting/Tweets
May 8, 2025
asmartbear
Jason Cohen
@asmartbear
You (should) have had to describe the “problem your product solves” 100+ times. Your customer is formulating it in a real-time answer, while distracted with a flood of Slack messages about some fresh emergency. So when 𝘺𝘰𝘶 say it, the customer should say, “Ohhh, 𝘺𝘦𝘴,

Make sure you're solving an actual problem

Jason Cohen (founder of WP Engine) dropped a gem: if you can’t clearly say what problem your product solves, maybe...

Business Ideas/Wisdom/Copywriting
May 8, 2025
hatch-restore-alarm-clock-ad.png

Hatch Restore Alarm Clock "Prescription" Ad

Hatch nailed this ad by packaging its sleep device like a doctor’s prescription. It’s playful, relatable, and instantly positions the...

Ads/Copywriting/Images
May 8, 2025
for-the-woman-whos-given-everything-give-her-proper-nevmed-gmail-com-gmail-05-01-2025-01-42-pm.png

Proper Hotel Mother's Day Gift Email

This Mother’s Day email from Proper Hotels nails emotional appeal and visual storytelling. It’s not just selling hotel stays—it’s selling...

Copywriting/Emails/Images
May 8, 2025
waymo-vs-tesla-sensor-suite.jpg

Waymo vs Tesla Sensor Suite

This side-by-side image of Tesla and Waymo tells a clear story: one bets on fewer sensors and smarter software, the...

Ads/Copywriting/Before & After
May 7, 2025
the-proof-economy-hiring-builders-not-bachelors.webp

The Proof Economy - Hiring Builders not Bachelors

Look at that image. Tombstones for GPA, Dean’s List, SAT scores—all buried. Front and center? A sign that reads, “Now...

Essay/Wisdom/Copywriting
May 7, 2025

StudStix "holding weight" demonstration video

This short video nails it. It shows the product doing its thing and tells you what it’s doing—all at once....

Ads/Copywriting/Videos
May 7, 2025
Posted by Neville MedhoraNeville Medhora

Sell 10X more right now

Gary Halbert once asked: if you could have one advantage when running a hotdog stand, what would it be? People...

Copywriting/Podcast/Motivation
May 6, 2025
oura-ring-featured-metrics-ad.png

Oura Ring featured metrics ad

This Oura Ring ad is clean, classy, and laser-focused. It doesn’t scream features or technical specs. Instead, it taps straight...

Ads/Copywriting/Motivation
May 6, 2025

Why You’re NOT Rich

Ever see someone blow up online and think, “Dang, they just got lucky!” Spoiler: they probably didn’t. They just did...

Videos/Data/Advice
May 6, 2025
action-gets-reward-inaction-gets-regret.png
Posted by Noah KaganNoah Kagan

Action Gets Reward, Inaction Gets Regret

The chart nails it: Action leads up to rewards. Inaction spirals down to regret. Simple, visual, sticky. Marketing Analysis This...

Ads/Motivation/Images
May 5, 2025
how-to-find-your-ideal-client-persona.jpg
Posted by Ayman Al-AbdullahAyman Al-Abdullah

How to find your Ideal Client Persona

Ever worked with a client who drains your energy (and joy)? Ayman Al Abdul’s simple checklist makes sure that never...

Formulas/Advice
May 5, 2025
what-are-you-trying-to-say-here.png

"What are you trying to say here?

Dwarkesh Patel nailed it with this simple writing hack: when someone’s stuck writing, just ask, “What are you trying to...

Ads/Copywriting/Tweets
May 5, 2025
16-companies-that-dominate-google-search-results.jpg
Posted by Sam ParrSam Parr

16 Companies That Dominate Google Search Results.

Take a look at this image. Sixteen giant media companies basically own your Google search results. What looks like hundreds...

Data/Images
May 4, 2025
ai-will-grow-industries.png

AI will grow industries

Garry Tan’s tweet nails it: every time tech “kills” an industry, it actually supercharges it. The spreadsheet didn’t destroy accounting—it...

Motivation/Tweets/Images
May 4, 2025
appsumos-culture-handbook.png
Posted by Noah KaganNoah Kagan

AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird

AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...

Formulas/Copywriting/Motivation
May 4, 2025
openai-chatgpt-image-reddit-ad.png

OpenAI ChatGPT Image Reddit Ad

You’d think OpenAI wouldn’t need ads. But this Reddit ad? It’s brilliant. A single image showing a bunny photo turned...

Ads/Copywriting/Before & After
May 3, 2025
the-everest-goal-setting-framework-pyramid.jpg
Posted by Ayman Al-AbdullahAyman Al-Abdullah

The Everest Goal Setting Framework Pyramid

That pyramid image nails it. Big goals look huge and scary until you slice them into smaller, chewable chunks. The...

Formulas/Motivation/Images
May 3, 2025
designjoy-monthly-pricing.png

DesignJoy Monthly Pricing

Sometimes the smartest pricing move is also the simplest one. Designjoy nails this by offering just one price: $4,995/month. No...

Copywriting/Pricing/Design
May 3, 2025
dinner-plates-over-time-1960-2009.jpg

Dinner plate comparison sizes over the years

Look at this image: dinner plates have grown from 8.5 inches in the 1960s to 12 inches today. Calories nearly...

Before & After/Data/Images
May 2, 2025
sometimes-paying-for-traffic-is-faster-than-organic.png

Sometimes paying for traffic is faster than organic

This tweet nails it: organic marketing builds a solid long game, but paid traffic is the speed hack for learning...

Ads/Tweets/Data
May 2, 2025
swipes-email-madmen-style-banner.png
Posted by Neville MedhoraNeville Medhora

🎤 The SWIPES Email (Friday, May 2nd, 2025)

Swipe:We're always investing time and energy in ​Copywriting Course​ upgrading other people's pages/emails....and sometimes forget about our own!For example here's...

SWIPES Email/Newsletter
May 2, 2025
venn-diagram-your-zone-of-genius.jpg
Posted by Noah KaganNoah Kagan

Your Zone of Genius Venn Diagram

Everyone's seen the Venn diagram showing where your passion, skills, and market demand overlap. That’s where money and meaning meet....

Motivation/Data/Images
May 2, 2025
1-person-will-do-what-10-people-used-to-do.png
Posted by Neville MedhoraNeville Medhora

1 person will do what 10 people used to do.

Look at that old newspaper headline about teachers protesting calculators. People thought math skills would vanish! Fast forward, and calculators...

Essay/Wisdom/Copywriting
May 1, 2025

Command Palette

Search for a command to run...