
Fifteenth Tax great headline and storytelling ad
Most CPA ads are snoozefests. But Fifteenth Tax grabs attention fast with: “We do what normal CPAs CAN’T.” Then, they...
It's like Canva for Content
Alex Lieberman just dropped a killer idea with YouDistro.com. It’s basically “Canva for content.” You talk into your computer, ramble...

Function Health direct ad
You barely need a second to get what Function Health is offering. The ad spells it out cleanly: one membership,...

Bryan Johnson collaboration hair restoration ad
This Roots ad is a great example of how visual contrast grabs attention fast. The deep red glow on Bryan...
The Business of Podcasting with Ryan Helms
Ryan Helms is the former CEO of Legacy Podcasting, a content marketing agency specializing in podcast and YouTube production.🎧 Prefer...

Minimalistic Cometeer Coffee ad
This Cometeer Instagram ad nails visual storytelling. You see boiling water hit a frozen coffee puck—and boom—it instantly becomes a...

Showcasing best-sellers ad with text mockups
Branch Basics nails it with this ad. No fancy lifestyle shots. No overcomplicated text. Just their top products, clearly labeled,...

90% of political stuff you see is very biased, beware
This chart nails a big truth: most people (or opinions) sit around the middle, not the extremes. But the loudest...
"The action happens on social media, and blogs are just resources."— Matt Kepnes (Nomadic Matt)

Public sign and private sign
Two signs, one message–but one is way more memorable. The first city sign politely bans fireworks. The second one, a...

How to solve any problem with first principles
Ever get stuck on a marketing problem that feels impossible? This flowchart nails how to think like a first-principles problem...

Vibe Marketing an ad with ChatGPT
This remake of Ernest Shackleton’s “Men Wanted” ad shows how quickly AI can turn a concept into a fully formed...

"College Is Broken" Palantir Ad
Palantir’s ad headline hits like a sledgehammer: “College is broken.” In six words, it taps straight into frustration felt by...

Codie Sanchez’s thoughts on how Dave Ramsey’s studio works
Codie Sanchez visited Dave Ramsey’s HQ and shared what she saw — a masterclass in mission-driven execution. Three buildings, live...
Greg Isenberg’s thoughts on how AI and SaaS will play out
Greg Isenberg dropped a truth bomb: AI isn’t killing SaaS, SaaS companies are killing themselves by refusing to evolve. The...
Your product is 100x more important than “good web design”
Jason Cohen from WP Engine dropped a truth bomb: they spent time and money fixing what they thought was “poor...
The difference between A Players, B Players, and C Players
Brad Jacobs has built eight billion-dollar companies, so when he says he can quickly spot an A, B, or C...
If your business isn’t making $100,000/mo do this…
Alex Hormozi dropped a simple but gut-punch truth: if your business isn’t at $100K/month yet, you probably just need more...

Cool Anduril autonomous warplane hiring ad
Anduril Industries dropped a gem of a hiring ad: “Built for superheroes in combat. Built by dads in Ohio.” It’s...
Speed of light visualized
Explaining that light travels "300,000 miles per second" sounds cool… until your audience’s eyes glaze over. But show a short...

Microsoft's first homepage in 1994
Back in 1994, this was Microsoft’s official homepage. No fancy animations. No responsive design. Just a bold layout that worked...
Reframing AI to make you more powerful.
Balaji’s viral post flips the “AI is stealing jobs” fear into something way more exciting: AI makes anyone capable of...

🎤 The SWIPES Email (Friday, April 11th, 2025)
SwipeFile.com: Inspiration & Ideas for Marketers.CopywritingCourse.com: Turning those ideas into profitable marketing.Swipe:Published in 1956, this awesome Ogilvy Ad is called...

What could this possibly be?
You don’t have to know what’s inside this massive green-wrapped mystery delivery to stop scrolling. You just have to know...