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what-do-americans-spend-the-most-on-each-year.jpg

What Do Americans Spend the Most on Each Year

Ever wondered where your target audience’s wallet really goes? This chart from Qualtrics shows that the biggest slice of American...

Ads/Copywriting/Money
May 24, 2025
snaply-lens-cool-front-facing-camera-device.png

Snaply Lens cool front-facing camera device

This Instagram reel from SnaplyLens nails one of the oldest tricks in marketing: show, don’t tell. The video shows a...

Ads/Videos/Social Media
May 24, 2025
copywriting-course-website-review.png

Copywriting Course website review

Here’s a simple but powerful example of organic marketing: Nick Gray, author of How to Make Friends, tweeted praise about...

Copywriting/Tweets/Advice
May 24, 2025
how-to-kill-a-tree.jpg

How To Kill a Tree (what not to do when growing a tree)

This tongue-in-cheek diagram doesn’t actually teach you how to destroy trees—it highlights how small mistakes can slowly kill them. It’s...

Ads/Copywriting/Funny and Weird
May 23, 2025
what-to-call-every-single-member-of-your-family-chart.jpg

What to call every single member of your family chart

This Everpresent “Family Tree Guide” is a masterclass in making complicated info feel fun and understandable. Family connections across 15...

Data/Images/Advice
May 23, 2025
swipes-email-madmen-style-banner.png
Posted by Neville MedhoraNeville Medhora

🎤 The SWIPES Email (Friday, May 23rd, 2025)

Friday, May 23rd, 2025 ​​​​​ ​SwipeFile.com​​​​​: Inspiration/Ideas for Marketers. ​​​​​CopywritingCourse.com​​​​​: Optimize all marketing you make.Swipe:What a fun piece of ​product...

SWIPES Email/Newsletter
May 23, 2025
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Pod 5 new upgrade ad for Eight Sleep

Eight Sleep nails the “upgrade offer” with this clean, visual email comparing the Pod 3 to the new Pod 5...

Ads/Copywriting/Before & After
May 22, 2025
kudos-vs-rakuten-comparison-ad.png

Kudos vs Rakuten comparison ad

Kudos didn’t make a fancy brand film. They made a side-by-side chart calling out Rakuten and showed why they’re better....

Ads/Copywriting/Before & After
May 22, 2025
straight-to-the-point-newsletter-ad.png

Straight to the point newsletter ad

This ad isn’t flashy, but it hits its mark hard. It’s laser-focused on one audience: newsletter publishers who need to...

Ads/Copywriting/Newsletter
May 22, 2025
grenade-hot-sauce-packaging.jpg

Grenade hot sauce packaging

Walk into any store’s hot sauce section and your eyes glaze over. But this grenade‑shaped bottle? Boom. Instant attention grabber....

Ads/Copywriting/Packaging
May 21, 2025
optimal-eating-for-no-brain-fog.jpg

Optimal eating for no brain fog

Look at this meal board: steak, eggs, avocado, salmon, watermelon, cheese. Clean, intentional, and visually satisfying. That’s not just a...

Ads/Copywriting/Images
May 21, 2025
no-matter-how-rich-and-famous-you-become-you-just-end-up-hosting-a-podcast.png

No matter how rich and famous you become you just end up hosting a podcast

This El Arroyo sign nails it: everyone rich and famous eventually hosts a podcast. The joke is funny because it's...

Funny and Weird/Data/Quotes
May 21, 2025
turn-your-advice-into-stories-ad.png

Turn your advice into stories ad

This ad nails attention right from the headline: “Consistently turn your advice into stories!” It’s bold, clear, and promises transformation....

Ads/Copywriting/Headlines
May 20, 2025
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Percentage of vehicles in accidents

This Tesla chart shows something wild: accidents drop the more the car drives itself. Humans cause more chaos than code....

Copywriting/Data/Images
May 20, 2025
high-converting-landing-page-template-for-apps.png

High converting landing page template (for apps)

This wireframe is a masterclass in keeping things stupid simple. Every section leads users one clear step closer to clicking...

Copywriting/Websites/SaaS Pages
May 20, 2025
20-fitness-rules-for-anyone-over-40.jpg

20 Fitness Rules for Anyone Over 40

This one-pager from Dan Go is a marketing workout plan. It’s visually simple, full of value, and laser-focused on a...

Copywriting/Images/Advice
May 19, 2025
jaspr-air-beforeafter.png

Jaspr Air before/after

Look at that: “97.1% less mold in 1 hour.” That’s ultra-specific. Not “kills mold fast” or “almost all mold gone.”...

Before & After/Data/Headlines
May 19, 2025
cool-tesla-visual-lineup.jpg

Cool Tesla visual lineup

This single image tells the whole Tesla story — from the blocky Cybertruck to the sleek futuristic concept car. No...

Ads/Images/Advice
May 19, 2025
lex-fridmans-podcast-setup.jpg

Lex Fridman's Podcast Setup

Lex Fridman runs one of the world’s biggest podcasts… out of a single room in Austin, TX. The kicker? His...

Podcast/Videos/Images
May 18, 2025
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Before/After results section on webpage

This ProductLed visual nails what every marketing message should do—it shows transformation. Not features, not specs, but actual change. The...

Ads/Copywriting/Before & After
May 18, 2025
fear-based-yet-effective-email-subject-headline.png

Fear-based (yet effective) email subject headline

This Citizen app email nailed one thing: immediacy. The subject line “Another Offender Moved Near You” triggers an instant emotional...

Copywriting/Emails/Headlines
May 18, 2025
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Posted by Ayman Al-AbdullahAyman Al-Abdullah

The elements of change: what happens when one is missing

This chart nails it: lasting change only happens when every ingredient is in place. Miss one, and things go south...

Motivation/Data/Advice
May 17, 2025
HarryStebbings
Harry Stebbings
@HarryStebbings
The biggest lie we are all telling ourselves: AI will not lead to mass unemployment, it will just make us more efficient. Simply not true. Mass unemployment is coming to sales, marketing, customer support, success. We have to face reality.

What do you think of this marketing take on unemployment?

AI isn’t coming for all marketers—just some. The game has split into three levels, and knowing where you play determines...

Copywriting/Tweets/Data
May 17, 2025
Video

100% response rate from sending custom swords in the mail

This is a cool method for getting people to open a piece of mail (a package) and also respond, this...

Direct Mail/Tweets/Funny and Weird
May 17, 2025

Command Palette

Search for a command to run...