
What Do Americans Spend the Most on Each Year
Ever wondered where your target audience’s wallet really goes? This chart from Qualtrics shows that the biggest slice of American...

Snaply Lens cool front-facing camera device
This Instagram reel from SnaplyLens nails one of the oldest tricks in marketing: show, don’t tell. The video shows a...

Copywriting Course website review
Here’s a simple but powerful example of organic marketing: Nick Gray, author of How to Make Friends, tweeted praise about...

How To Kill a Tree (what not to do when growing a tree)
This tongue-in-cheek diagram doesn’t actually teach you how to destroy trees—it highlights how small mistakes can slowly kill them. It’s...

What to call every single member of your family chart
This Everpresent “Family Tree Guide” is a masterclass in making complicated info feel fun and understandable. Family connections across 15...

🎤 The SWIPES Email (Friday, May 23rd, 2025)
Friday, May 23rd, 2025 SwipeFile.com: Inspiration/Ideas for Marketers. CopywritingCourse.com: Optimize all marketing you make.Swipe:What a fun piece of product...

Pod 5 new upgrade ad for Eight Sleep
Eight Sleep nails the “upgrade offer” with this clean, visual email comparing the Pod 3 to the new Pod 5...

Kudos vs Rakuten comparison ad
Kudos didn’t make a fancy brand film. They made a side-by-side chart calling out Rakuten and showed why they’re better....

Straight to the point newsletter ad
This ad isn’t flashy, but it hits its mark hard. It’s laser-focused on one audience: newsletter publishers who need to...

Grenade hot sauce packaging
Walk into any store’s hot sauce section and your eyes glaze over. But this grenade‑shaped bottle? Boom. Instant attention grabber....

Optimal eating for no brain fog
Look at this meal board: steak, eggs, avocado, salmon, watermelon, cheese. Clean, intentional, and visually satisfying. That’s not just a...

No matter how rich and famous you become you just end up hosting a podcast
This El Arroyo sign nails it: everyone rich and famous eventually hosts a podcast. The joke is funny because it's...

Turn your advice into stories ad
This ad nails attention right from the headline: “Consistently turn your advice into stories!” It’s bold, clear, and promises transformation....

Percentage of vehicles in accidents
This Tesla chart shows something wild: accidents drop the more the car drives itself. Humans cause more chaos than code....

High converting landing page template (for apps)
This wireframe is a masterclass in keeping things stupid simple. Every section leads users one clear step closer to clicking...

20 Fitness Rules for Anyone Over 40
This one-pager from Dan Go is a marketing workout plan. It’s visually simple, full of value, and laser-focused on a...

Jaspr Air before/after
Look at that: “97.1% less mold in 1 hour.” That’s ultra-specific. Not “kills mold fast” or “almost all mold gone.”...

Cool Tesla visual lineup
This single image tells the whole Tesla story — from the blocky Cybertruck to the sleek futuristic concept car. No...

Lex Fridman's Podcast Setup
Lex Fridman runs one of the world’s biggest podcasts… out of a single room in Austin, TX. The kicker? His...

Before/After results section on webpage
This ProductLed visual nails what every marketing message should do—it shows transformation. Not features, not specs, but actual change. The...

Fear-based (yet effective) email subject headline
This Citizen app email nailed one thing: immediacy. The subject line “Another Offender Moved Near You” triggers an instant emotional...

The elements of change: what happens when one is missing
This chart nails it: lasting change only happens when every ingredient is in place. Miss one, and things go south...
What do you think of this marketing take on unemployment?
AI isn’t coming for all marketers—just some. The game has split into three levels, and knowing where you play determines...
100% response rate from sending custom swords in the mail
This is a cool method for getting people to open a piece of mail (a package) and also respond, this...