Friday, April 4th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!

Swipe:

This is a cool AI generated BIC ad for a pen, and it showcases that it's often-used as a hair tie:

This was generated by Salma on X, and shows off the new text and image capabilities of ChatGPT!

Wisdom:

This is a cool concept from Noah Kagan on what people see on successful people, versus what they don't see:

For example in the music industry, even the most successful artists have SUPER LOW HIT RATES!

• Justin Bieber: 285 songs, 85 hits (30%)
• Taylor Swift: 243 songs, 59 hits (24%)
• Drake: 133 songs, 38 hits (28%)

This means 73% of their output is NOT popular. Sometimes it's more of a game of who can output the most and do it consistently.

Interesting:

This random logo for a small yoga studio was at the top of Reddit/r/logo because of how unique it looked and homemade it looked.

One of the top comments on the page says:

This is beautiful. So many logos are just a flat, lifeless name or a soulless generic shape. What you have created here is something that actually draws attention and made me smile.

I see A LOT of logos, I've worked on many brands, and this makes me happy.

It's kind of interesting that with AI being able to generate professional looking logos, that maybe reverting to hand-drawn looking logos could be a way to stand out a bit.

Picture:

I went with a bunch of fam to this thing called Seismique in Houston and it was really cool.

They basically took an abandoned retail space (it was a closed down Bed Bath & Beyond) and turned it into this surreal looking art exhibit you can wander around and get lost in!

A guide to Seismique, Houston's exciting art experience at chron.com - Seismique

A guide to Seismique, Houston's exciting art experience at chron.com - Seismique

Seismique interactive art museum announces opening date - Seismique

While the place was really cool, what I liked most is that they took a non-profitable retail space and turned it into something profitable and cool and fun.

Essay:

So ChatGPT recently upgraded their image model, and now you can make text, combine images, and make all sorts of mockups way better.

For example this funny "dog wearing pants" meme can be visualized realistically now:

Or you can even tell ChatGPT to combine images with awesome results:

Or it might combine them like this:

ChatGPT Output:

Or I asked ChatGPT to add an ADU unit to part of my yard with a pool and it did this (LOL the door opens RIGHT ONTO THE POOL 🤣):

Splurge:

A pricing structure like this tends to work really well (especially for services or agencies that charge for projects):

It basically breaks down like this:

So you have a basic, advanced, and awesome package...meaning you SAVE low end customers, but also still capture the higher price of higher end customers:

It works out like this:

Hope that's a helpful pricing strategy for you :)

Have a great Friday!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"I'm learning so much from the rewrites! Thanks, Neville, Susana, and Johnny, for making my copywriting so much more effective!" -GW

"I love the practical tips in the courses and from the moderators. I'm using all of it to improve and simplify my digital marketing strategy for my coaching business." -GH

"The feedback on my copywriting and marketing strategy for my start-up is already improving engagement and conversions!" -HW

We also do weekly Live Reviews each week....we clip them up for members to watch:

Hired an intern, and figuring out how to properly motivate them to work, and figure out a pay structure

Link

Therapist company owner gave a talk for 50 people in Austin and demoed a product he made to answer client phone calls 24/7

Link

First AIDA written copy for an organized trip to Mt. Kilimanjaro, and it went great! Now adding captivating imagery

Link

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🎤 The SWIPES Email (Friday, April 4th, 2025)

Command Palette