Remember when everyone said the next big thing was prompt engineering?

This tweet nails it: everyone thought “prompt engineer” would be the next $300K job. But the truth? AI keeps getting smarter, not needier.

The Marketing Lesson

When tools evolve, the skill that seems crucial today can become obsolete tomorrow. ChatGPT 2 needed complex prompts. By ChatGPT 5, plain English works just fine. The story isn’t about prompts—it’s about clarity and adaptability.

Why It Works

• Simpler > Smarter: good tools remove friction
• Clarity sells better than complexity
• Real skill now: understanding output, not input
• Markets reward results, not jargon

Examples

• Canva killed the “Photoshop expert.”
• Wix made “web developer” optional for small sites.
• GPT-5 is making “prompt engineer” a short-lived fad.
• HubSpot AI tools are replacing complex CRM setups with one-click automations.