Sandwiches BillBoard

This is a restaurant called Counter Service right next door to a Five Guys Burgers restaurant.

It literally JUST says SANDWICHES ⬇ and it just stands out like crazy!

This billboard is as simple as it gets: the word “SANDWICHES” and a giant arrow pointing straight down. No slogans. No fancy design. Just direct, funny, and impossible to miss.

Why It Works

Clarity wins: One word and an arrow say everything.
Humor helps memory: People remember ads that make them smile.
Context matters: It works because it points right to the location.
Visual hierarchy: Big text, big arrow—instant comprehension.

Real-World Examples

McDonald’s used directional billboards on highways to guide drivers to the next exit.
IKEA’s “Follow the Arrow” campaign used similar simple shapes to lead people to stores.
FedEx once used bold visuals showing their routes beating UPS—clean and direct.

Creative Variations

Hand-drawn pen style

Classic 1950s print ad

Futuristic style

Funny style

This is a restaurant called Counter Service right next door to a Five Guys Burgers restaurant.

It literally JUST says SANDWICHES ⬇ and it just stands out like crazy!

This billboard is as simple as it gets: the word “SANDWICHES” and a giant arrow pointing straight down. No slogans. No fancy design. Just direct, funny, and impossible to miss.

Why It Works

Clarity wins: One word and an arrow say everything.
Humor helps memory: People remember ads that make them smile.
Context matters: It works because it points right to the location.
Visual hierarchy: Big text, big arrow—instant comprehension.

Real-World Examples

McDonald’s used directional billboards on highways to guide drivers to the next exit.
IKEA’s “Follow the Arrow” campaign used similar simple shapes to lead people to stores.
FedEx once used bold visuals showing their routes beating UPS—clean and direct.