Sandwiches BillBoard

This is a restaurant called Counter Service right next door to a Five Guys Burgers restaurant.

It literally JUST says SANDWICHES ⬇ and it just stands out like crazy!

This billboard is as simple as it gets: the word “SANDWICHES” and a giant arrow pointing straight down. No slogans. No fancy design. Just direct, funny, and impossible to miss.

Why It Works

• Clarity wins: One word and an arrow say everything.

• Humor helps memory: People remember ads that make them smile.

• Context matters: It works because it points right to the location.

• Visual hierarchy: Big text, big arrow—instant comprehension.

Real-World Examples

• McDonald’s used directional billboards on highways to guide drivers to the next exit.

• IKEA’s “Follow the Arrow” campaign used similar simple shapes to lead people to stores.

• FedEx once used bold visuals showing their routes beating UPS—clean and direct.

Creative Variations

Hand-drawn pen style

Classic 1950s print ad

Futuristic style

Funny style