The Ad Budget Question That Never Gets Old
Published on
This vintage Ogilvy & Mather ad asks a question that still stumps marketers today—how much should you actually spend on advertising? The clever thing is, they don’t just tease the question. They position themselves as the only ones with the scientific answer. It’s classic authority marketing wrapped in a data-driven pitch.
Why this ad still works today
- It flips a frustrating question into a service only Ogilvy can solve.
- It sells logic, not hype—anchoring creative decisions in data.
- It builds credibility by referencing independent research.
- It educates the reader while subtly promoting Ogilvy’s analytical prowess.
Modern brands using the same approach
HubSpot uses research-backed reports to position itself as the authority on marketing ROI.
Nielsen builds trust by translating its data analytics into actionable insights for advertisers.
Google Marketing Platform presents ad spend optimization through performance modeling to attract enterprise clients.
Creative Variations
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