🎤 The SWIPES Email (Friday, April 24th, 2026)
Friday, April 24th, 2026
This email was 100% written by human (and one human baby)!
Swipe:
In the 1950's when cool car culture was at it's peak, the DANGER of cars was at it's peak also.
Zero regulations meant small fender benders could cause massive injury or death. This was making lots of headlines at the time. Yikes.
So around the 1960's Volvo went hard on safety. This was their way to stand out from other cooler cars.
They did a multi-year campaign around how safe Volvo's area....and till this day that's one of the main reasons people buy Volvo's!
Till this day Volvo sells mainly based on it's safety track record.
Wisdom:
Do YOU know the answer to these 3 questions in your biz?
Three super solid questions to ask yourself today!
1. The #1 company goal
2. The #1 project that will help you get there
3. Their #1 deliverable this quarter that will move the needle
These could be great goals to know for May.
Interesting:
Speaking of asking hard questions about your business, this video had some solid questions to ask from Matt Gray:
The video says rate your business 1 - 10 on each of these:
Offer clarity (can you explain it in 10 words?)
Lead generation (do leads come to you daily?)
Content consistency (do you post every day?)
Sales process (is it repeatable and measured?)
Delivery (do clients get results in 90 days?)
Retention (do clients stay 6+ months?)
Systems (does it run without you for a week?)
Margin (is it above 50% net?)
Energy (do you wake up excited on Monday?)
Below 7 on any? That’s your bottleneck.
A great little test to run! I ranked under 7 on several of these 😬
Picture:
Favorite pics lately are when it looks like my 5 month old baby hard at work😂
Essay:
This was an awesome post where Sam Parr polled the Hampton community (a bunch of entrepreneurs) what the difference was between:
Having $10,000,000
Having $100,000,000
Having $1,000,000,000
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Splurge:
If you take all the top 500 CEO's, most of them had a college degree from one of the top 20 universities, but many of them had NO college degree!
Here's how it breaks down:
Hope you have a great weekend!
Sincerely,
Neville Medhora
