🎤 The SWIPES Email (Friday, August 15th, 2025)

Friday, August 15th, 2025 
Sponsored By:
GoHighLevel: Capture, nurture, and close leads.
CopywritingCourse: Get good at selling your stuff.

Swipe:

Comparison charts are an amazing way to show your YOUR PRODUCT versus your competitors product, and they're very simple:

In one simple image you can demonstrate that you are better and they suck compared to you! Here's 4 examples:

Wisdom:

This chart shows 8 boring phrases marketers use....and what to say instead:

Here's a few demos of buttons so you can see the difference:

Learn More

-VS-

See how it works in 60 seconds

-VS-

🔓 Unlock Free Access

Makes somewhat of a difference huh!

Interesting:

While it seems a lot has changed with AI writing, here's 10 Rules of Marketing that still work in 2025:

1. Benefits > Features
2. Done > Perfect
3. Scarcity sells
4. Story > Product
5. Sell outcomes
6. Act now
7. Use social proof
8. Test & learn
9. Remove risk
10. Personalize

Picture:

I've been dogsitting some dawgz the last week and here's some pics:

The one on the left does a funny Downward Dog pose all the time 🤣 (this was before I took them to the groomers and they were all shaggy):

Chilling outside:

Getting some work done:

Essay:

If your business depends on "telling people how to do something...."

...the erosion of your industry is upon you.

The good news is there's generally a simple adaptation when you realize there's many ways to monetize knowledge, but it will shift:

Phase 1: Tell your customer how to do it.
Phase 2: Do it with your customer (either service or software).
Phase 3: Do it for your customer.