🎤 The SWIPES Email (Friday, February 13rd, 2026)
Friday, February 13th, 2026
SwipeFile for fresh ideas, CopywritingCourse to sell stuff better.
Swipe:
I've been doing SEO for many years, and the top thing on people's minds in the industry is AI-SEO (when an AI recommends your site).
You see stuff like this all over the place:
I actually get more traffic from ChatGPT than YouTube....and the traffic is GOOD!
When people find your site through AI-SEO it's like it was specifically recommended for you:
However the largest referrer of AI traffic is still Google......since their AI search results are showing before the standard 10 blue links.
Wisdom:
I love reading information through Instagram carousels and other social media becauses it combined text and visuals (and sometimes video thrown in) to conevy a story....it's basically a slideshow presentation.
For example here's an Instagram Post about how people read, and it's so easily laid out like a presentation you can scroll through.
More and more people are telling stories and selling like this:
Interesting:
Lol.....this set of billboards was made to look like a new person to Missoula (in the US state of Montana) was posted by a new local:
....the funny thiing is the website is actually for a BANK 🤣
I was kind of disappointed these ads weren't really some random local taking out a billboard to meet new people, but this stunt did bring in over $20,000,000 for this new bank in town 😬
Picture:
My son is 3.5 months old and we're still totally obsessed with him. Every week he unlocks new abilities and it's so rewarding to watch :)
Me + my wiiifee + baby
I got gifted socks of his head 🤣
He has learned to smile pretty good!
Here he is drinking a beer during the SuperBowl 🤣
Essay:
Saw this image from Nathan Barry of Kit that shows if you go hard on one project, it might have a bigger impact that making a lot of different things, none of which grow large:
The backstory is that Nathan ran Kit for years as a small sub-$10k/mo side project, and it wasn't until he stopped everything else and dedicated ALL his time to it did it grow really fast.
Therefore he recommends sometimes building a tall skyscrape rather than a flat strip mall.
Splurge:
Ok this is kind of a random product, but I've bought like 4 (one for all the rooms) and want more!! I also gave them away as White Elephant gifts during Christmas and people love/used them.
It's a simple magnetic phone charge that can charge an iPhone, iWatch, and AirPods at the same time:
The feature I love the most is being able to just magnetically plop my phone on it and use it as a little baby monitor or for my workout app...and it's also charging and able to swivel:
I also have to mention I LOVE how they sold me the product through the images alone! I didn't even really read the copy since the images alone explained it so well:
Hope you have a great weekend, and HAPPY FRIDAY THE 13th!!!!!
Sincerely,
Neville Medhora
