🎤 The SWIPES Email (Friday, February 13th, 2026)

Friday, February 13th, 2026
​​​​​ ​SwipeFile​​​​​​ for fresh ideas, ​​​​​​CopywritingCourse​​​​​​ to sell stuff better.

Swipe:

I've been doing SEO for many years, and the top thing on people's minds in the industry is AI-SEO (when an AI recommends your site).

You see stuff like this all over the place:

I actually get more traffic from ChatGPT than YouTube....and the traffic is GOOD!

When people find your site through AI-SEO it's like it was specifically recommended for you:

However the largest referrer of AI traffic is still Google......since their AI search results are showing before the standard 10 blue links.

Wisdom:

I love reading information through Instagram carousels and other social media becauses it combined text and visuals (and sometimes video thrown in) to conevy a story....it's basically a slideshow presentation.

For example here's an Instagram Post about how people read, and it's so easily laid out like a presentation you can scroll through.

More and more people are telling stories and selling like this:

Interesting:

Lol.....this set of billboards was made to look like a new person to Missoula (in the US state of Montana) was posted by a new local:

....the funny thiing is the website is actually for a BANK 🤣

I was kind of disappointed these ads weren't really some random local taking out a billboard to meet new people, but this stunt did bring in over $20,000,000 for this new bank in town 😬

Picture:

My son is 3.5 months old and we're still totally obsessed with him. Every week he unlocks new abilities and it's so rewarding to watch :)

Me + my wiiifee + baby

I got gifted socks of his head 🤣

He has learned to smile pretty good!

Here he is drinking a beer during the SuperBowl 🤣

Essay:

Saw this image from Nathan Barry of ​Kit​ that shows if you go hard on one project, it might have a bigger impact that making a lot of different things, none of which grow large:

The backstory is that Nathan ran Kit for years as a small sub-$10k/mo side project, and it wasn't until he stopped everything else and dedicated ALL his time to it did it grow really fast.

Therefore he recommends sometimes building a tall skyscrape rather than a flat strip mall.

Splurge:

Ok this is kind of a random product, but I've bought like 4 (one for all the rooms) and want more!! I also gave them away as White Elephant gifts during Christmas and people love/used them.

It's a simple magnetic phone charge that can charge an iPhone, iWatch, and AirPods at the same time:

The feature I love the most is being able to just magnetically plop my phone on it and use it as a little baby monitor or for my workout app...and it's also charging and able to swivel:

I also have to mention I LOVE how they sold me the product through the images alone! I didn't even really read the copy since the images alone explained it so well:

Hope you have a great weekend, and HAPPY FRIDAY THE 13th!!!!!

Sincerely,
Neville Medhora