🎤 The SWIPES Email (Friday, January 30th, 2026)

Friday, January 30th, 2026 ​
​​​​ ​SwipeFile​​​​​​: What's actually working in marketing. ​​​​​​
CopywritingCourse​​​​​​: Sell your stuff better.

Swipe:

One of the most common questions inside ​CC​ about sending emails (especially for cold outreach) is "how long should this email be for maximum response?"

The answer is...

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......wait for it...

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...you send out ​THREE​ different emails!

1.) The Short Email: Ultra short, like a notification. 1 sentence, or 2 max.

2.) The Medium Email: Short, but with some added info. About 6 lines.

3.) Long Email: Your full sales pitch. Long as you want.

​You can read the full post here (with examples of each email) →

Wisdom:

I heard this quote on ​this​ My First Million podcast at 13:30.

Tommy Mello who founded a $1.7 billion dollar garage door repair company talks about how he was a hustler for the longest time, but didn't get much further than being a scrappy hustler UNTIL he stopped hustling and set up systems in his company and became a real leader. That's when the company started to mega grow.

He also said:

"Hustle culture says: work more, scroll more, grind more. Leadership says: think clearer, decide faster, and get out of your own way. If your calendar is full but your impact is small, it’s time to swap hustle for leadership."

Interesting:

I thought this was a juicy peak into a communities revenue, expenses, and profit by Jay Clouse:

Here's where the money actually came from:

It's always kind of cool to get a peak under the curtain.

Picture:

I've still been having so much fun with my little 3 month old boy, and loving baby life more than I thought I would!

We have been going to restaurants:

Here he is giving me some side-eye 👀

Here he is pretending to eat like an adult 😂

We actually got some snow/ice this week in Austin! It's pretty rare for us, so it was fun to do some grilling in the nice cool weather :)

Essay:

The car I own (Tesla Model X) and the Tesla Model S have been discontinued:

It's sad because they are such awesome cars, but it makes total sense:

- They total barely 3% of Tesla's revenue:

- The Model Y and Model 3 do 95% of the sales it makes sense to just focus.

- To go full autonomous you have to make some architecture changes such as fly by wire steering (like CyberTruck) so people using FSD don’t accidentally nudge steering wheel and disengage. Also doing Vehicle To Home charging so you can use that giant car battery backup as home backup power. Not worth the engineering time and production line changes on X/S if such small % of rev.

- The introduction of full autonomy breaks our frame of what driving is. For a new Model X at $100k, you can buy TWO fully autonomous Model Y’s or THREE Model 3’s….that can shuttle you around to the airport and drive back home and wait for you, drop off your kids at soccer, pickup your parents for a visit, and moonlight as a RoboTaxi for some extra pocket money. Everyone in the family could have their own personal chauffeur. This wasn’t possible before, so we valued driving experience and coolness of the car. Full sit-in-the-backseat-and-fall-asleep autonomy requires a frame shift for our brains.

- Autonomous taxis (RoboTaxi + Waymo) proliferation will make ride sharing so much cheaper and faster and better than it’ll become a very legit option for many over buying a car at all. I’ve taken 100+ Waymo rides and 10+ RoboTaxi rides and it’s so obvious this will make up a large amount of transport for people.

- I own the Model X and paid wayyyy more than a Y for cool opening doors (great for putting baby in/out), better suspension, a little more space and a damn-fast drivetrain I never utilize its full power for (it’s literally TOO FAST)…..but to pay double the price for these things isn’t a trade off a majority of people would make. A new model Y is such a damn good car that it’s really hard to justify going with the X in a logical way.

- At under $3billion in sales for Model S/X versus potential hundreds of billions for Optimus in the near future, the math just doesn’t work out. Elon is right now plow all the people, money, and space into Optimus.

The Model S and X served as the examples the world could see that electric cars could be awesome, fast, non-dorky, and even more capable than gas cars. They served their purpose well.

For now I’ll still enjoy being chauffeured around in my mostly-autonomous Model X (by regulation I still have to be in the drivers seat), but starting around 2027 when HW5 and new software updates rollout that may change!

Splurge:

I was featured on ​Kit​ in ​this blog post​ about how I use email sequences.

For example if I get hit by the proverbial bus today, for MONTHS my new subscribers would still get great emails thanks to automated sequences:

One cool thing about sequences is being able to send them to new users, or run promotions without having to manually send each email on the day of:

Sending people your previous BEST STUFF helps build trust, and also "provides value" to people before trying to sell something:

It's also so when people see my name or company in their email inbox, they HOPEFULLY see it and immediately want to open it (btw thank you for opening this today) :-)

I personally use ​Kit​ for all of my emails, and have been for ~6 years!

Hope you have a great weekend, see ya next week!
Sincerely,
Neville Medhora