🎤 The SWIPES Email (Friday, November 14th, 2025)

Friday, November 14th, 2025 ​
​​​​ ​​SwipeFile​: Inspiration for your marketing.
​​​​​​CopywritingCourse​​​​​​: Have a big holiday by optimizing your marketing.

Swipe:

Ever wonder what tools actually power ​CopywritingCourse​ and ​SwipeFile​?

​In this video​ I go through the little tech stack I use and what it costs.

The list covers all the things I use including:

• Buffer: Social media scheduling (Twitter, LinkedIn, etc.) ($36/mo)

• Bunny.net: Content Delivery Network (makes sites load fast globally) ($30/mo)

• Invision Community: Community platform powering CopywritingCourse (forums, lessons, member area)($169/mo + ~$500/mo Dev)

• Reporting Ninja: Automated analytics and ad performance reports )$20/mo)

• GoHighLevel: Funnels, automations, and lead follow-ups ($97/mo)

• ChatGPT (Pro): AI writing assistant for outlines, copy, and brainstorming ($20/mo)

• Grok (X): Research and trend tracking via Twitter/X ($50/mo)

• Kit: Affiliate tracking and analytics backend ($4,470/year)

• Google Suite: Email, Docs, Sheets, and Drive for operations ($38.38/mo)

• Zoom: Live Copywriting Course Office Hours video calls ($15–20/mo)

• LeadPages: Landing page builder for lead magnets and opt-ins ($36/mo)

• Captivate.fm: Podcast hosting and analytics ($19/mo)

• Canva: Design tool for thumbnails, PDFs, and graphics (~$13/mo)

Wisdom:

Sometimes people overthink wayyyyy too much which causes anxiety. This is a cool "overthinking circle" that shows the direct things you can focus on, versus far more nebulous things you probably shouldn't be thinking about all the time:

This circle is very reminiscent of the "Circle of Control" chart:

Interesting:

I love little touches like this, where Jason Fried noticed something at the bottom of a webpage that serves no other purpose than FUN!

I think stuff like this doesn't necessarily boost conversion for sure, but if you continuously add Easter Eggs like this in your marketing people look forward to it more!

This is why I always try to use drawings in my content!

Picture:

I got something brand new exactly one week ago!

Me and my wife are really happy with a baby boy, and he's been very amazing :-)

Essay:

With 2026 coming up, it might be an interesting exercise to start PLANNING BACKWARDS to whatever goal you might have in the next 5 years.

There's a bazillion ways to plot out a goal, but one way is WORKING BACKWARDS to figure out the amount of money you wanna make:

So for $100,000:

For $250,000:

For $1,000,000:

Splurge:

This ​sign​ was spotted at a Chinese restaurant in New Hampshire, and it shows off some great hustle by the owner to make his product better!

I love when something so simple like this works:

Hope you have a great weekend!
Sincerely,

Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: