🎤 The SWIPES Email (Friday, October 31st, 2025)

Friday, Halloween, October 31st, 2025 ​​​​​​
​​SwipeFile.com​​​​​​: Inspiration for your marketing.
​​​​​​CopywritingCourse.com​​​​​​: Get good at selling your stuff.

Swipe:

If I were the copywriter for a sandwich shop I'd probably make something like this 🤣

This is a restaurant called Counter Service right next door to a Five Guys Burgers restaurant.

It literally JUST says SANDWICHES ⬇ and it just stands out like crazy!

Wisdom:

One of the best ways to get headlines is by asking your customers their problems.

I'm 100% sure this Eight Sleep headline came about because so many customers said they keep "flipping their pillow at night"

They've taken a tiny annoyance and made it into a product (I already have an Eight Sleep, but mine doesn't have this cool pillow thingy and now I kinda want it) 😬

Interesting:

This is wild....there's about the same amount of AI written content now as human written:

AI-generated articles jumped from about 0% in 2022 to 52% by 2025.

That's an insane pace for the entire web to go from all-human to mostly-AI.

This has absolutely demolished some freelancers (like people writing SEO articles), but re-birthed writing as someone anyone can do quicker and easier.

See how people are moving up the value chain to compete:

Picture:

One of my buddies sold his company a few years ago, and his next project is building 99% autonomous planes. How cool!

It's literally a plane designed to enter a destination, then it navigates the airport, talks to air traffic controllers, and lands at the destination with no input.

Here's some pics of it. It's called ​Skytron​:

For smaller planes like this, one of the largest fixed costs AND sources of error is the pilots.

Imagine Tesla self driving but for the sky.....sweet!

It's so cool to watch their progress.

Essay:

Since it's Halloween, I wanna show you one of my first email newsletters from 2009 for my then-company HouseOfRave.

I managed to find and old crusty image of it:

It took me HOURS to make this email, and hours more to make all those images.

The funny thing is this email results in zero sales (or at least barely any).

I was so proud of how the email LOOKED, but there was zero sales strategy behind it.

I then learned copywriting that same year, and realized this "pretty email" was positioned all wrong. That's when I re-wrote the email in all-text......and that ended up being a $10,000+ sales day.

It blew my mind and started my copywriting career.

​See the full story here ➡​

Splurge:

We're ending our monthly plan on ​Copywriting Course​ TOMORROW:

That means if you want to learn copywriting or test drive Copywriting Course for a low monthly price, do it now:

It'll be Yearly only for the rest of the year.

Hope you have a great HALLOWEEN!!!

Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: