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The Schweppesman Gets Outsmarted—And the Ad Wins
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How Schweppes Found Gold in the American West
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The Schweppesman Rides Again: How a Classic Ad Sells Sophisticated Fun
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Old-School Luxury: How Schweppes Made Carbonation Feel Classy
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How Schweppes Made Winter Cool
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The Smartest Ad You’ll Ever See About a Tonic Water
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The Schweppesman Meets the Princess of Bangalore
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Old-School Cool: The Schweppesman Sells Class, Not Soda
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Vintage Cool: Schweppes Sells Sophistication by the Pool
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