Latest
Gus-twitter-post

AIDA Formula low effort -> high impact

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...

Swipes Email
Formulas
Wisdom
Tweets
Social
Apr 30, 2024
interstates-map-directions

U.S. Interstates visual

How did I not know this before? Even number interstates: Side to Side Odd number interstate roads: Up and Down...

Swipes Email
Wisdom
Data
Images
Apr 15, 2024
here-is-the-households

2023 US age to net worth comparison.

While this chart isn't visually very interesting, but the content is very juicy! This is USA data from 2023 that...

Swipes Email
Data
Images
Apr 13, 2024
most-popular-tv-compared-to-random-seinfeld-episode

Top TV vs. Seinfeld

In 2023 you'd have to combine the top 5 highest viewed episodes of television shows, just to equal just one...

Swipes Email
Data
Interesting
Mar 24, 2024
slippery-slope

"The Slippery Slope" and "The AIDA Formula"

One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...

Swipes Email
Formulas
Mar 24, 2024
window-cleaning-sign

Local business A-Frame marketing

Saw a good example of local business marketing while driving in Houston: It's a simple A-Frame this window cleaner puts...

Swipes Email
Print Ads
Outdoor Advertising
Restaurant Signs
Mar 9, 2024
youtube-subscribers-plaque

Crossed 100,000 Subscribers YouTube Plaque

Hey check it out I got one of those 100k subscriber YouTube plaques!

Swipes Email
Picture
Videos
Images
Mar 8, 2024
wtf-book

Book Split Test: Rob Roseman’s WTF Divorce Journal

In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram...

Swipes Email
Before and After
Outdoor Advertising
Interesting
Feb 18, 2024
yellow-green-split-test

Book Split Testing: Noah Kagan’s Million Dollar Weekend

Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...

Swipes Email
Essay
Before and After
Books
Outdoor Advertising
Feb 16, 2024

Million Dollar Weekend.

I just did an interview with my bestest buddy Noah Kagan about reverse engineering business and his book Million Dollar...

Swipes Email
Splurge
Videos
Feb 10, 2024
genius-litter-on-shark-tank

Shark Tank: trying to sell "Genius Litter"

My buddy @RamonVanMeer sold his last company then started several companies in the pet space, and went on SHARK TANK...

Swipes Email
Interesting
Feb 10, 2024
nev-caffeine

No caffeine for the next two weeks.

I'm just gonna do it: I'm not gonna drink caffeine for the next two weeks. I’ve tried tapering off and...

Swipes Email
Essay
Feb 9, 2024
IMG_0681

How content creators could get paid for their work.

In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:...

Swipes Email
Essay
Dec 31, 2023
split-test

Which of these Facebook ads will do better?

Which of these do you think would do better? A or B? In our community site Laurie Bell completed this...

Swipes Email
Ads
Copywriting
Before and After
Social
Dec 15, 2023
sphere-butterflies

The Sphere in Las Vegas

I went to The Sphere this weekend in Las Vegas to see U2 and it was so damn cool, here's...

Swipes Email
Picture
Outdoor Advertising
Nov 10, 2023
dalle-3-book

"Dall-E 3" image generator

Open AI just released their "Dall-E 3" image generator. I've been playing around with it, re-doing pieces of my own...

Swipes Email
Essay
Oct 20, 2023

Getting the most out of a Guest Bedroom

This room in my house quadruples as: • Home office • YouTube studio • Co-working space for 6 • Overflow...

Swipes Email
Picture
Oct 19, 2023
email-list-clean

Email list cleaning

Having done this many times across many email lists, I can tell you it's healthy for the email list in...

Swipes Email
Wisdom
Advice
Sep 20, 2023
focus-social

It use to be...changing platforms

Platforms change, but good content and interesting people always rise to the top. For example.... It used to be MySpace...

Swipes Email
Essay
Jul 14, 2023
DCIM100MEDIADJI_0272.JPG

Texas famous Buc-ee's Gas Station

In Texas there's this famous gas station called Buc-ee's...and each one is absolutely gigantic, almost like a small Wal-Mart. It's...

Swipes Email
Picture
Jul 14, 2023